National Jeweler Network recently reported from the MTV VMA's about the latest red carpet trends:- "Pop star [Katy] Perry, who sported the blackened sterling M.C.L. [Matthew Campbell Laurenza] ring, also accessorized with rose-cut diamond earrings from Sutra, while in another of her on-stage looks, [Chelsea] Handler wore Neil Lane diamond earrings plus a stack of diamond, gold and coral bracelets and bangles. [Sofia] Vergara piled on the jewelry, too, wearing not only the blackened platinum cuff bracelet and the earrings mentioned above, but also another platinum cuff, two platinum and diamond bracelets and a platinum and diamond dome ring to top it all off."
Here's how:
• Run an ad on Facebook.
• Post the link to the National Jeweler Network article, say that you carry Hidalgo or Alwan Vahan and then offer a discount to customers who come in and mention your ad.
• You can post something on your homepage like "We carry stackable bracelets. Here's who's wearing them!" Be sure to include a link to the National Jeweler Network story or another story that covers pop stars wearing stackable jewelry.
Capitalizing on this new, hot trend has great opportunity to make you money!


