Last week was Fashion Week in London. About.com says that many designers paid homage to the jewelry, fashion and hairstyles of the 1950s. "At the Caroline Charles show, some models wore pearls reminiscent of 1950s jewelry trends."
Do you carry a "Retro" line in your store? Or do you carry a designer pearl line like Imperial?
Here's a great way to use your .mobi site: Post a coupon on your .mobi site that gives a 15% discount to anyone who brings in their phone and shows you the coupon. Cater to the Blackberry and iPhone addicts out there!
Do you re-string pearls or re-style jewelry?
• Put a notice on your Home page with the link to the About.com article and remind your customers that you can re-string or re-style an old, drab string of pearls on your home can generate traffic into your store.
• If you're looking for a event idea, how about a swanky "Breakfast at Tiffany's" try-on party, where customers can come in and see what types of pearls your store offers? Make sure you take pictures and post them on your website and facebook!