According to the In Vogue Jewelry blog, the "Disney movie Fantasia has an incredible influence on fashion. Recently Walt Disney Signature and Noir Jewelry launch[ed] a jewelry collection inspired from the 1940 animation classic."
Now, we know what you're thinking: "how could this possibly benefit me in my store?" It's simple. Disney is a classic, well-known American company best known for their iconic movies and television programming. Disney inspires many women of many different age groups about love, friendship, and how to truly feel like a princess. Every woman, no matter their age, knows at least one Disney classic, and I bet if you asked them if they had a favorite, they would share with you. It only makes sense that Disney is in the jewelry business with as popular known brand as Swarovski, Chamilia and now Noir Jewelry.
Disney is also very popular in the celebrities. You can see celebrities such as Miley Cyrus, Brittney Spears, Heidi Kum, Katie Holmes wearing classic diamond Disney inspired jewelry - from diamond Winnie the Pooh earrings to Tinkerbell pendants.
Do you have any Disney Jewelry in your store? Maybe you could create a Princess display with tiaras, a sparkly scepter and other accessories. Transport your customers to another place where they feel and look like a princess.
Another idea is to create a display aimed at the men who'd be buying, with a sign like "Make her feel like a princess with a diamond Disney inspired necklace, bracelet, charm, or earrings under her Christmas tree!"
Women, young and old, love classic fairy tales and you can help them flaunt their favorite fairy tale with bling!
