The National Jeweler Network reported today about how Hollywood is hot for colored gems. From singer Katy Perry donning "Anzie's sterling silver "Bouquet" cuff bracelet studded with blue topaz" for a trip down the red carpet at the 21st Annual MuchMusic Video Awards in Toronto to Kyra Sedgewick sporting "one knockout ring: a platinum stunner set with diamonds and 60 carats of rubellite" by Ofira, it's clear that celebrities are embracing vibrant color choices.
What can you do with this? As with all of our Red Carpet reports, make sure your customers know that you keep up with current trends! Blog, make a Facebook post and/or Twitter about celebrities and the jewelry they're wearing. Ask your customers what they think about the pieces; find out what their favorite colored stones are. You don't have to have a direct sales pitch to keep your name and expertise on the top of your customer's mind. The important thing is to reach out to your customers about news like this so when it's time for them to buy, they think of you and the personal service you provide.