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Red Carpet Jeweler: Custom Designs are going strong!

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Red Carpet Jeweler: Custom Designs are still going strong! EddieCibrianYesterday, we reported on the ever-growing list of celebrity engagements. Also riding on the engagement bandwagon is Kelsey Grammer (though he probably should've waited until his divorce from third wife, reality star Camille Grammer, was finalized before popping yet another question), British pop chanteuse Lily Allen, and TV drag personality Pandora Boxx.

Though details about their engagement rings are scarce, we have found out that both LeAnn Rimes and Reese Witherspoon are sporting custom designs that their respective fiancés took great pains to help create.

LeAnn's ring was made by jeweler Brent Polacheck, a longtime friend of her new fiancé, Eddie Cibrian. Polacheck told PEOPLE magazine that "Le[Ann]‘s participation in the design was solely regarding the Fleur de Lis. She had her heart set on having that incorporated in the ring. Other than that, Eddie and I sat down multiple times and worked on the rest of the details." Apparently, PEOPLE was informed that Rimes and Cibrian wanted an "antique feel, but a new ring."

This type of desire is precisely what makes custom jewelry so appealing and sought-after, even in the a difficult economic climate. National Jeweler reported just a few weeks ago that custom design is definitely on the rise.

Red Carpet Jeweler: Custom Designs are still going strong! ReeseWitherspoon-ringReese Witherspoon's pavé diamond and platinum ring (seen left), according to GlamChic, was set with a "dazzling 4-carat Ashoka diamond engagement ring by William Goldberg...[Reese's fiancé, Jim] Toth was captivated by the unique cut, which was inspired by the original 41.57 D flawless Ashoka diamond owned by India’s 'Emperor of Emperors' Ashoka Maruya."

If you offer custom jewelry services, make sure you talk about them! Now's the time to grab the attention of customers and potential customers who are hearing about these custom-designed engagement rings celebrities are wearing. Your Facebook, blog, Twitter, newsletter and website are perfect and easily accessible ways to spread the word that people can come to you, their local, neighborhood jeweler, to design the jewelry of their own "red carpet" dreams.
AT: 12/29/2010 02:44:16 PM   LINK TO THIS ENTRY

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