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Tuesday, July 08, 2014

Mike Michalowicz: Entrepreneurial Jedi Master

by Matthew Perosi
Profit First Book Review Profit-First-by-Mike-MichalowiczBack in early 2011 I started following the online exploits of one Mike Michalowicz, an author with an unconventional writing style, and an even more unconventional book about entrepreneurship titled The Toilet Paper Entrepreneur, or TPE for short. That book contains a lot of amazing, straight forward business advice, and a bit of toilet bowl humor.

I'm sure it would rock yo...
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AT: 07/08/2014 05:23:52 PM   0 COMMENTS
Friday, November 08, 2013

Hermann Rorschach Google Inkblot Test Doodle Honoring his 129th Birthday

by Matthew Perosi
Hermann Rorschach Google Inkblot Test Doodle Honoring his 129th Birthday hermann-rorshachAt first I thought I saw a cat, then a tree stump. No... it really was a garden gnome!

Google honored the 129th birthday of the Swiss psychiatrist Hermann Rorschach with an interactive doodle showing various ink blots.

We called them "Rorschach tests" when I was young, and I was always afraid I was going to fail it. Some time later it was more common to just call them "inkblot tests." Perhaps Rorschach was too difficult for Americans to say?

Time passes much too q...
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AT: 11/08/2013 10:50:00 AM   0 COMMENTS
Thursday, July 11, 2013

Cost of Doing Business Survey

by Matthew Perosi
Take the Cost of Doing Business Survey to Benchmark & Improve Your Company’s Financial Performance – and have a chance at $500

Participate in Jewelers of America’s Cost of Doing Business survey and receive customized Performance Analysis Report free

Jewelers of America – the national trade association for businesses serving the fine jewelry retail marketplace – is seeking participation in its annual benchmarking survey of retail jewelers, the Cost of Doing Business Survey, through July 15, 2013. Participants will have a chance to win $500. Data from this survey informs Jewelers of America’s Cost of Doing Business Report, the most complete financial benchmarking resource available to retail jewelers in the U.S. The confidential survey is easy to complete and provides invaluable benchmarking benefit...
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AT: 07/11/2013 02:12:57 PM   0 COMMENTS
Friday, February 01, 2013

Instore 'Worksmart' is 'Workdumb' Today

by Matthew Perosi
I subscribe to every jewelry industry news related email, feed, or social profile that I come across. It's a lot of information daily and I admit that I can't consume it all, but I do look at the headlines. When I see something that would be of interest to my clients I take the time to read it.

I usually read the INSTORE Worksmart emails every morning because they are short and I like to see what they are recommending. Sometimes the daily tips are good, most of the time I find that they are simple reminders of what jewelers have already heard at trade show seminars.

Reminders are good.

Sometimes those Worksmart tips are bad, and I usually just shake my head.

Today's tip (shown below) was so bad that I had to stand up and say STOP! WHAT DO YOU THINK YOU ARE DOING!?

The recommenda...
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AT: 02/01/2013 09:15:11 AM   0 COMMENTS
Friday, January 04, 2013

The Top 10 Landed Daily Nuggets of 2012

by Matthew Perosi
Since I spent a lot of time covering Landing Pages in 2012 I would like to present the top 10 Daily Nuggets that attracted website visitors. This is the list of Nuggets people most often landed on, which also could mean that these are the top 10 topics that jWAG helped people with in 2012.

Surprisingly enough, none of these Nuggets were written in 2012. The first one on the list was written in 2010 and the rest were all written in 2011.

July 27, 2010
What are those square dot-like bar codes becoming so popular?
I couldn't be more proud of this Daily Golden Nugget. Why? Because this is actually Nugget #2 that I wrote from a hotel room while vacationing around France. I had been dabbling with QR Codes myself since 2007, but few people had smartphones back then and only techo-geeks would even attem...
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AT: 01/04/2013 02:50:45 PM   0 COMMENTS
Thursday, January 03, 2013

The Top 10 Most Read Daily Nuggets of 2012

by Matthew Perosi
An interesting thing happened to the jWAG site in 2012 after we hit our 500th Daily Golden Nugget. The Google spider started visiting our website at a rapid pace, and our visitor counts increase dramatically. On most days the Googlebot spider will visit our latest Daily Golden Nugget at least 30 times in 24 hours.

Here's a list of the top 10 most visited Daily Golden Nuggets for 2012 according to our own Google Analytics tracking:

July 3, 2012
Google Free Merchant Center is Now Paid Shopping
Google announced in 2012 that their free Merchant Center system would transform into a paid advertising model called Google Shopping. Those of you with automated inventory uploads from your website to the Merchant Center would have to change things around and start paying for yout products to appear in the SER...
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AT: 01/03/2013 11:17:36 AM   0 COMMENTS
Thursday, October 04, 2012

Your Jewelry Store was Deleted From Apple Maps on the iPhone 5

by Matthew Perosi
Your Jewelry Store was Deleted From Apple Maps on the iPhone 5 google-maps
On September 21 Apple released it's iPhone 5 and iOS 6 with a lot of fanfare. On the same day all around the world millions of people picked up their new phone and immediately started playing with it.

Apple was touting the new Apple Maps which would now provide spoken turn-by-turn directions. Unfortunately this new Maps App turns out to be a complete dud, to the point that the CEO of Apple issues a public apology for the disastrous results.

The previous versions of iOS (the operating system that runs on the iPad, iPod, ...
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AT: 10/04/2012 04:02:47 PM   0 COMMENTS
Tuesday, January 03, 2012

The Best Daily Golden Nuggets of 2011

by Matthew A Perosi
Looking back over 2011 I'm happy to see the increase in popularity of the jWAG Daily Golden Nuggets. My team and I have tried various formats ranging from simple SEO ideas, to marketing lessons, to an entire series relating to the holiday season.

We get positive feedback on all the formats, and we don't yet know what you guys prefer most. Here now are the 10 best of 2011 Nuggets as measured by our own tracking and Google Analytics.

July 28, 2011
"Meta Descriptions are Your Online Jewelry Window Displays"
Increasing the popularity of your website now goes well beyond the basic search engine optimization techniques, but as Google's machine learning techniques have improved we've had to think way beyond the number of times a phrase is mentioned on a page, your page title, and whether you use the ...
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AT: 01/03/2012 05:43:38 AM   0 COMMENTS
Tuesday, October 25, 2011

Stauer's New Website

by Matthew A Perosi
Their new website was launched on October 20, 2011.

www.stauer.com

Take a look at the product catalog. The photos are compelling, the descriptions are completely alluring. You better turn on a stop watch before clicking that link because time will FLY!

This website has previous successful history because it's a PR5, but the Alexa ranking in the past 4 days has gone through the roof to the 18,471 most popular website in the USA.

There was a 1200% rise for "stauer jewelry" in search, which is how I just found it in Google Insights.

Takeaways:
Photos: Basically... another very successful site that does not use white backgrounds
Descriptions: Wow... everything has a story!

This is a good learning lesson for an...
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AT: 10/25/2011 08:29:44 AM   0 COMMENTS
Tuesday, September 06, 2011

Red Carpet Jewelers: Going once...going twice...SOLD!

by the Red Carpet Jewelers blog team
According to Forbes blog, there is a Flaming Yellow 32-Carat Diamond about to go up for auction. Early speculation is that the precious stone is expected to go for between $6 to $8M!

Red Carpet Jewelers: Vivid Yellow Diamond auction at Christie's New York


What makes this diamond so special? It is a Vivid Yellow - "a rare, highly saturated, fancy vivid yellow diamond of 32.77 carats". Christie's New York will feature it as part of their Christie’s New York Magnificent Jewels sale on October 1...
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AT: 09/06/2011 12:20:07 PM   0 COMMENTS
Monday, August 29, 2011

SEO's and Weasel Words

by Matthew A Perosi
Every morning I receive Instore Magazine's Work Smart Tip of the Day email. These tips are very brief and take only a few seconds to read.

Generally they are good and I recommend all jewelers to signup for more junk in their inbox ;-) All joking aside, you really should sign up for them and then ACTUALLY READ them every day.

BTW, if you are reading this and you sign up for Instore's tips then please sign up for the jWAG Daily Golden Nugget too.

Here's this morning's Tip (#171 August 29, 2011)
Avoid weasel words like may, might, could...
WHY? Because they suggest to your customer that you’re not confident in what you're saying.
H...
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AT: 08/29/2011 08:37:43 AM   1 COMMENT
Tuesday, August 02, 2011

Red Carpet Jeweler: Leave it to the Royals!

by the Red Carpet Jeweler blog team
Prince William already gave Kate Middleton his mother's diamond sapphire engagement ring and now he's bestowed upon his new bride another precious jewelry gift from his late mother, Princess Diana: her diamond and sapphire earrings.

"Now that they're married, William wanted her to have some of his mother's favorite pieces," an insider tells The Daily Mail.
Duchess Kate's new earrings

The Duchess even gave the earrings her updated and pe...
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AT: 08/02/2011 01:48:16 PM   0 COMMENTS
Monday, August 01, 2011

Red Carpet Jeweler: Real life love duet!

by the Red Carpet Jeweler blog team
Randy Houser and Jessa Lee Yantz engagedCountry star Randy Houser has officially "put a ring" on his duet partner Jessa Lee Yantz.

"I finally found the person that I can't be without," says Houser (in People magazine). "Jessa makes me a better person every day, and I look forward to spending the rest of my life with her."

Buzz about the engagement began on July 22, after Yantz's sister, Alicia, tweeted her congratulations. Not too soon afterwards came the tweets from fans.

There have been no details yet about the ring Houser proposed with bu...
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AT: 08/01/2011 10:39:28 AM   0 COMMENTS
Thursday, July 28, 2011

Red Carpet Jeweler: American Idol Winner living the "American Dream."

by the Red Carpet Jeweler blog team
Red Carpet Jewelers: American Idol Winner living the American Dream. jonna-walsh-and-lee-dewyze-290
American Idol winner Lee DeWyze proposed to his girlfriend Jonna Walsh on July 16th, according to Us Magazine.

DeWyze popped the question to Walsh during a visit to Disney World in Orlando, Fla. The couple have been dating since Walsh tried out for the lead in DeWyze music video about 9 months ago. Although, they haven't been together...
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AT: 07/28/2011 10:26:44 AM   0 COMMENTS
Tuesday, July 26, 2011

You Can Lead a Jeweler to Water

by Matthew A Perosi
It's July 26, 2011 and I'm thinking the jewelry industry needs to be shaken up. Either a shake up or a wake up, but I'm not exactly sure how to accomplish either.

I've spent eight progressive years working with jewelry stores and jewelry manufacturers and developing online marketing for jewelers and general jewelry websites. I'd like to explain what I see about the industry and why I think it's being held back from technological progress when so many other industries have already taken 1000 steps forward almost overnight.

The first problem I see is the general lack of technology interest that retail store owners have. I know many jewelry retailers that are still using simple cash registers while maintaining their inventory by hand. Others use point of sale software, but many use it ineffectively without understan...
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AT: 07/26/2011 11:22:08 PM   20 COMMENTS
Monday, July 11, 2011

Red Carpet Jeweler: Jewelry fit for a Royal

by the Red Carpet Jeweler blog team
Red Carpet Jeweler:  Kate Middleton BAFTA earringsThe Duke and Duchess of Cambridge recently embarked on a North American Tour and while they on it, we saw many different yet ultra chic looks from Duchess Kate. Of course, we expected nothing less from the latest media darling and fashionista!
We'd like to talk about her earrings today!

For the BAFTA event, Kate wore a borrowed pair of chandelier earrings from Queen Elizabeth's jewelry box. Imagine having the Crown Jewels available to you for red carpet events! You can see these lovely earrings on the right...
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AT: 07/11/2011 05:45:38 PM   0 COMMENTS
Wednesday, July 06, 2011

Red Carpet Jeweler: Summer's the perfect time to "go green!"

by the Red Carpet Jeweler blog team
You've heard the old addage "less is more," right? More often than not, celebrities don't heed this sage advice, but we love when someone knows how to rock simple beauty. (Pun intended!)

For instance, check out how effortlessly Eva Longoria, Hilary Duff and Reese Witherspoon pulled off these gorgeous green drop earrings recently. From the pics, they're the only jewelry the women are wearing and with earrings as bold and bright as these, we don't think they need to adorn with anything else!

Red Carpet Jeweler: Eva Longoria, HilaryDuff, and Reese Witherspoon in green drop earringsVIEW FULL ENTRY

AT: 07/06/2011 06:33:52 PM   0 COMMENTS
Wednesday, July 06, 2011

Red Carpet Jeweler: Country Lovin'!

by the Red Carpet Jeweler blog team
Hillary Scott and Chris Tyrell are engaged!
Looks like it wasn't "just" a kiss! Lady Antebellum's lead singer, Hillary Scott, had reportedly told Billboard magazine that the country band's latest single, "Just a Kiss" was based on her current relationship with Chris Tyrell. The song captures the spirit of new love and the uncertainty and hope that comes with it. However, Scott and Tyrell have definitely moved beyond the new stage ...
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AT: 07/06/2011 18:10:22 PM   0 COMMENTS
Monday, June 27, 2011

Red Carpet Jeweler: Summer Loving!

by the Red Carpet Jeweler blog team
Grey's Anatomy star Sara Ramirez is engagedGrey's Anatomy star Sara Ramirez's longtime beau Ryan Debolt decided to put a ring on it!

Ramirez's rep, Nancy Seltzer, told US Magazine the actress and her fiancé were "thrilled to announce their engagement."

Just over a week ago, Debolt popped the question in none other than the city of love: Paris, France! No ring pictures have surfaced yet, but we imagine it's something pretty fabulous to be worthy of this gorgeous star.
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AT: 06/27/2011 03:50:17 PM   0 COMMENTS
Wednesday, June 22, 2011

Red Carpet Jeweler: Once again, LESS IS MORE!

by the Red Carpet Jeweler blog team
Red Carpet Jewelers:  Once again, LESS IS MORE!  shay-mitchell-muchmusic-feather-dressABC Family "Pretty Little Liars" actress Shay Mitchell (seen right) stepped out with the tried and true "less is more" attitude towards her jewelry at the 2011 MuchMusic Awards on Sunday. Mitchell complimented her LBD with statement jewelry by M.C.L. (Matthew Campbell Laurenza).

Red Carpet Jeweler Blog:  Busy PhilippsVIEW FULL ENTRY

AT: 06/22/2011 11:39:56 AM   0 COMMENTS
Wednesday, June 08, 2011

Red Carpet Jeweler: June weddings? How about June proposals?!

by the Red Carpet Jeweler blog team
It's only the 8th of June and already Hollywood is glittering with the newly engaged!

Red Carpet Jewelers: Twilight Star Nikki Reeds big MTV Movie Awards announcement!  NikkiReedengagementringtoPaulMcDonaldTo "ring" in the month typically most associated with weddings, actress and jewelry designer Molly Sims announced on June 1st her engagement to boyfriend Scott Stuber, according to People magazine.

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AT: 06/08/2011 06:21:40 PM   0 COMMENTS
Wednesday, May 25, 2011

Red Carpet Jeweler: This one's going to be hard to "keep up with!"

by the Red Carpet Jeweler blog team
 kim-kardashian-engagedKim Kardashian is best known for being part of the reality show Keeping up with the Kardashians. On the show, which she stars with her two sisters, Khloe and Kourtney, she's known for being the single sister. All that has changed now and she's been given something that's going to make it very difficult to "keep up with" her...a 20.5 carat engagement ring from boyfriend and New Jersey Nets forward, Kris Humphries!

Though the couple has only been together for about 6 months, Humphries popped the question to Kardashian in her Beverly Hills mansion about a week ago. "I walked into my bedroom and ther...
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AT: 05/25/2011 03:55:22 PM   0 COMMENTS
Tuesday, May 24, 2011

Red Carpet Jeweler: 2011 Billboard Music Awards Red Carpet

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: 2011 Billboard Music Awards Red Carpet rihanna-billboard-awards-2011Did you catch the 2011 Billboard Music Awards this past Sunday? Even if you didn't, we have some jewelry highlights from the red carpet right here!
Red Carpet Jeweler: 2011 Billboard Music Awards Red Carpet Rihanna-Closeup-Billboard2011VIEW FULL ENTRY

AT: 05/24/2011 04:04:39 PM   0 COMMENTS
Monday, May 16, 2011

Red Carpet Jeweler: Amazing Race wed with ArtCarved!

by the Red Carpet Jeweler blog team
Red Carpet Jewelers:  Amazing Race wed with ArtCarved!  amazingracewinners
Winners of the CBS TV show "The Amazing Race" Meghan Rickey and Cheyne Whitney recently tied the knot with diamond wedding bands by ArtCarved.

According to National Jeweler, their wedding was “another amazing event,” Tom Tanner, vice president of marketing at Frederick Goldman, Inc., the parent company that manages the ArtCarved Bridal brand, said. “It’s a wonderful time in [Rickey and Whit...
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AT: 05/16/2011 07:00:08 PM   0 COMMENTS
Friday, April 29, 2011

Red Carpet Jeweler: The Royal Jewelry!

by the Red Carpet Jeweler blog team
Besides the cake, the pageantry and the fact you're invited to celebrate the lifelong love between a couple, the next best thing about any wedding is the bling! When you're about to become Duchess of Cambridge and Queen-in-waiting, you know your jewelry has to be impressive. Kate definitely didn't disappoint in that, or any regard.Red Carpet Jewelers:  The Royal Wedding! katestiara

Her "something borrowed" was the Queen Of England's Cartier "halo" tiara. Set in platinum, the headpiece is made from baguette-cut diamonds, with the upper part of the tiara forming a range of lotus flowers. The lower "zig-zag" part forms ...
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AT: 04/29/2011 03:21:17 PM   0 COMMENTS
Wednesday, April 27, 2011

Red Carpet Jeweler: Love is "springing" up all over the place!

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: Love is springing up all over the place! KateHudson-EngagementRingActress Kate Hudson and Matthew Bellamy, front man for the band Muse, are engaged to be married. In what Hudson called a very "sweet" and "romantic" proposal, Bellamy popped the question last week in NYC.

Instead of going right to the press, though, Hudson chose to be coy. According to US Magazine, when asked why her engagement hadn't been announced yet, Hudson replied "I...
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AT: 04/27/2011 12:13:02 PM   0 COMMENTS
Tuesday, April 26, 2011

Red Carpet Jeweler: Engagements spring up again!

by the Red Carpet Jeweler blog team
Red Carpet Jewelers:  and the engagements start up again! kristin-cavallari-320A few months ago, stars were getting engaged practically every minute of every day. After Valentine's Day, the betrothal buzz petered out. That is until NFL player Jay Cutler decided to propose to former "Laguna Beach" and "The Hills" star, Kristin Cavallari.

Cutler decided to surprise Cavallari by surprising her on a vacation to Cabo, Mexico just to propose to her. How cute! So far, there has been no picture of the ring he proposed with, but VIEW FULL ENTRY

AT: 04/26/2011 11:21:23 AM   0 COMMENTS
Tuesday, April 05, 2011

Red Carpet Jeweler: This ring packs more than a Sucker Punch!

by the Red Carpet Jeweler blog team
Red Carpet Jeweler:  This ring packs more than a Sucker Punch! JamieChung-1At the Los Angeles premiere of the movie Sucker Punch, actress Jamie Chung was seen wearing a bright yellow frock, accented with an unusual Loree Rodkin ring. Made of 18K white gold and black rhodium, this unique Peacock feather ring is resplendent with grey rose cut diamonds.
Red Carpet Jeweler:  This ring packs more than a Sucker Punch! JamieChung-2 VIEW FULL ENTRY

AT: 04/05/2011 04:30:49 PM   0 COMMENTS
Monday, March 28, 2011

Red Carpet Jeweler: Elizabeth Taylor - Top 5 most adored jewelry piecies

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: Elizabeth Taylor - Top 5 most adored jewelry piecies ElizabethTaylor-RubyNecklaceElizabeth Taylor was a two-time winner of the Academy Award for Best Actress, as well as a philanthropist. She will forever be a part of "Hollywood's Golden Age", standing alongside the likes of John Wayne, Shirley Temple, James Dean, Henry Fonda, Marilyn Monroe and many more!

Taylor was also famous for something else; the jewels she wore. Elizabeth Taylor inspired us with every type of jewelry you could imagine. Her love for diamonds was most well-known...
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AT: 03/28/2011 03:52:01 PM   0 COMMENTS
Wednesday, March 16, 2011

Red Carpet Jeweler: Can diamonds improve your golf game?

by the Red Carpet Jeweler blog team
Odyssey Golf seems to think it might. According to Today's Golfer, Odyssey just unveiled the "stunning one-off 2-Ball putter encrusted with rubies and diamonds to be sold in world-renowned department store Harrods. The putter comes complete with an 18-carat white gold head, 240 rubies and 378 diamonds - as well as a price tag of £100k"(equivalent to $160,510.00).
Red Carpet Jeweler: Can diamonds improve your golf game? OdysseyGold-diamondrubyputterRed Carpet...<br />
							<span class=VIEW FULL ENTRY

AT: 03/16/2011 12:43:50 PM   0 COMMENTS
Tuesday, March 15, 2011

Red Carpet Jeweler: The Bachelor breaks the (imaginary) bank

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: The Bachelor breaks the (imaginary) bank brad-womack-neil-lane-bachelor-engagementringIn The Bachelor season finale last night, Brad Womack proposed to Emily with a stunning 3-carat platinum and diamond engagement ring that was handcrafted by celebrity jeweler, Neil Lane.

According to People magazine, "when Bachelor Brad Womack eyed the sixth — and final — engagement ring from ...
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AT: 03/15/2011 06:39:31 PM   0 COMMENTS
Friday, March 11, 2011

Red Carpet Jeweler: Jennifer Lopez rocks out in Swarovski!

by the Red Carpet Jeweler blog team
Jennifer Lopez captured most of our hearts back in the day when she walked out as "Jenny from the Block". However, it's clear that the new American Idol judge has grown and branched out from "the block". In the span of her career so far, she's juggled movies, music, motherhood, marriage, dance, record producing, fashion designing and now television.
Red Carpet Jewelers:  Jennifer Lopez sparkles in Swarovski SwarovskiFit-OntheFloor-JLo

Recently, she released the music video to her new single "On the Floor (featuring Pit Bull)" and the song is currently the second ...
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AT: 03/11/2011 18:01:41 PM   0 COMMENTS
Tuesday, March 08, 2011

Red Carpet Jeweler: Glam up your iPhone?

by the Red Carpet Jeweler blog team
Red Carpet Jewelers:  Glam up your iphone 4? gresso-iphone4-black-diamonds-for-ladyThere are countless options if you want to jazz up your iPhone. You can buy designer skins for it and charms to dangle from it. But until now, we weren't aware of a way to actually bling out your iPhone.

Enter Gresso, a luxury mobile phone manufacturer, who's latest creation is the new "iPhone 4 Black Diamonds for Lady." The limited edition iPhone 4 is "encased in 200-year-old African Blackwood, and co...
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AT: 03/08/2011 06:27:30 PM   0 COMMENTS
Wednesday, March 02, 2011

Red Carpet Jeweler: Just in time for March....

by the Red Carpet Jeweler blog team
Red Carpet Jeweler:  Just in time for March.... Flato-AquamarineRuby-BeltNecklaceThe BaselWorld show will be happening later this month in Switzerland. And while it's primarily known as the place for high-end watches, they won't be the only pieces to shine.

According to National Jeweler today, "Siegelson, a New York-based purveyor of high-end and rare jewelry, has announced that it will be selling an iconic piece of 20th century American jewelry at the show: a ...
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AT: 03/02/2011 01:45:49 PM   0 COMMENTS
Wednesday, March 02, 2011

Red Carpet Jeweler: The new 'face' of Vivienne Westwood's palladium collection

by the Red Carpet Jeweler blog team
Red Carpet Jeweler:  The new face of Vivienne Westwoods Palladium Collection HENDRICKS-WESTWOODIf you've seen the TV show 'Mad Men', you've seen Christina Hendricks. The well-endowed redhead is memorable in her own right and that special "it" quality that she possesses made her the natural choice for Vivienne Westwood when looking for a "model for her new jewellery range."

It wasn't only a perfect fit for 'godmother of punk' Westwood, but also for Hendricks, who has been been a fan of the designer since she was a child. She considers the collaboration a "great honou...
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AT: 03/02/2011 01:01:21 PM   0 COMMENTS
Tuesday, March 01, 2011

Red Carpet Jeweler: Who wore Platinum?

by the Red Carpet Jeweler blog team
We've talked about unusual but elegant jewelry choices and also the rise of emerald and other green-hued stone pieces seen on the red carpet for this year's Academy Awards. But what seems to be the most popular type of jewelry to grace the red carpet? Platinum.

Sandra Bullock wore Harry Winston platinum and diamond stud earrings and vintage platinum and diamond bangles. Jennifer Lawrence looked stunning in platinum and fancy, yellow 16 carat diamond earrings by Chopard.
Red Carpet Jeweler:  Who wore Platinum?  SandraBullock-Oscars2011VIEW FULL ENTRY

AT: 03/01/2011 05:01:52 PM   0 COMMENTS
Monday, February 28, 2011

Red Carpet Jeweler: A different way to "Go Green!"

by the Red Carpet Jeweler blog team
2011 Oscar's knocked this year upcoming spring and events on a high note. Numerous stars were spotted wearing Emerald jewelry. Since green is a bold (and underused) choice for most evening wear, it's all the more surprising that five daring stars rocked the red carpet with some amazing emerald jewelry.

Clockwise from top left, Amy Adams was stunning in $1.35 million worth of emeralds (and diamonds), lent to her for the night by Cartier. The necklace she put over her dress was a 33.24 carat emerald all by itself!

Annette Benning wore elegant platinum and emerald drop earrings by Lorraine Schwartz. while Reese Witherspoon’s emerald and diamond earrings were courtesy of Neil Lane.

Celine Dion’s gorgeous 18 carat yellow gold necklace featured diamonds, green spinel and emeralds necklace was des...
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AT: 02/28/2011 03:30:31 PM   0 COMMENTS
Monday, February 28, 2011

Red Carpet Jeweler: Unique Oscar jewelry for the win!

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: Unique Oscar jewelry for the win! NataliePortman-Oscars-2011Last night was the 83rd Academy Awards in Hollywood and, of course, the whole event was a sparkling, star-studded affair. Now that all the statues have been awarded and we've seen so many gorgeous dresses, it's time to talk about the jewelry!

Red Carpet Jeweler: Unique Oscar jewelry for the win! HaileeSteinfeld-Oscars-2011VIEW FULL ENTRY

AT: 02/28/2011 11:04:44 AM   0 COMMENTS
Friday, February 25, 2011

Red Carpet Jeweler: Angelina Jolie designs diamonds for Brad Pitt

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: Angelina Jolie designs diamonds for Brad Pitt BradPittAngelinaJolieListen up, ladies...you're not the only ones who love diamonds.

Brad Pitt apparently is quite fond of them, as well. Angelina Jolie took this as a cue to commission designer Robert Procop to create a diamond pendant for her beau, 47, engraved with a love message.

The pendant (worth a reported 6 figures) was modeled after Ancient Egyptian amulets that contained hidden me...
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AT: 02/25/2011 01:02:14 PM   0 COMMENTS
Wednesday, February 23, 2011

Red Carpet Jeweler: Will Paris get the question popped?

by the Red Carpet Jeweler blog team
Red Carpet Jewelers:   paris-hilton-240While many people in Hollywood have already proposed or been proposed to, plenty of others are still waiting for that one special question. Paris Hilton recently joined the ranks of the anticipating when she told Ryan Seacrest how eager she is for beau Cy Waits to pop the question!

The couple recently had a shopping adventure that may've been indicative of a pending proposal. Hilton, who just celebrated her 30th birthday, was accompanied by Waits to luxury jewelry store Jacob & Co. in New Y...
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AT: 02/23/2011 06:41:50 PM   0 COMMENTS
Wednesday, February 23, 2011

Red Carpet Jeweler: Everything old is new again.

by the Red Carpet Jeweler blog team
Red Carpet Jewelers: What should we expect? cleopatraWe all know everything comes back in style. Ladies, don't you wish you saved some of those old purses you threw away from years ago?

In 1963, when the film Cleopatra came out, there was a demand for collar necklaces inspired by the Hollywood starlet Elizabeth Taylor. Now, more than 45 years later and those collar necklaces are back in style again! With the Oscars right around the corner, we here at the Red Carpet Jeweler blog can only sit on the edge of our seats wondering which stars are going to rock the collar necklaces on the red carpet.
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AT: 02/23/2011 04:22:38 PM   0 COMMENTS
Monday, February 14, 2011

Red Carpet Jeweler: 2011 Grammy Awards

by the Red Carpet Jeweler blog team
The 2011 Grammy Awards was filled with "huge earrings, creative cuffs, statement rings, yellow gold and menfolk in layered looks," according to Jewelry Insider. Here are a few of our favorite pieces jewelry from last night's music biz extravaganza. It seems like "big and bold" was definitely the statement this year!

Lea Michele, left, was spotted wearing this bright Lorraine Schwartz bracelet .

Red Carpet Jewelers:  2011 Grammy Awards lea-michele VIEW FULL ENTRY

AT: 02/14/2011 11:07:40 AM   0 COMMENTS
Friday, February 11, 2011

Red Carpet Jeweler: Kim Kadashian presents "Belle Noel"

by the Red Carpet Jeweler blog team
Red Carpet Jewelers:  Kim Kadashians jewelry line?  Pascal Mouawad and kim jewelruu
Kim Kadashian can add "jewelry designer" to her list of accomplishments. The 30 year old reality TV star, who also has her own perfume, fashion boutiques, Quick Trim spokeswomen and Sketchers Shape-Ups, now has "Belle Noel", a new stream-lined jewelry collection.

Kim had a little help from famous jewelry designer Pascal Mouawad, who assisted her as she designed the line, which is very "indicative of her fashionista’s chic style." According to VIEW FULL ENTRY

AT: 02/11/2011 10:39:40 AM   0 COMMENTS
Friday, January 21, 2011

Red Carpet Jewelers: Love and Diamonds! Who can think of a better combination?

by the Red Carpet Jewelers blog team
Well, as we all know, love is in the air and it has breezed by even more couples! We are up to our necks in celebrities engagements. It would seem that every few days another couple announces their engagement!

Red Carpet Jewelers: Oh love, such a silly game we play...with diamonds! kat-von-d-2-300x400Tattoo artist and reality show star, Kat Von D just announced her engagement to boyfriend Jesse James. They aren't the most "traditional couple at first glance" but, boy does Jesse James know how to propose!

James, popped the question to Von D with a vintage fo...
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AT: 01/21/2011 11:26:44 AM   0 COMMENTS
Thursday, January 20, 2011

Red Carpet Jewelers: 'Stephanie' is all grown up!

by the Red Carpet Jewelers blog team
Red Carpet Jewelers: Stephanie is all grown up! jodiesweetinengagementEver watch Full House? Chances are, if you have children or grandchildren who grew up in the 90's, you've seen at least one episode of this saccharine family show from the original TGIF lineup on ABC. Available now on DVD and in syndication, the Tanner clan has been immortalized so that we can always see John Stamos as Uncle Jessie singing Elvis and Beach Boys songs (sometimes with the Beach Boys!), Bob Saget in his neurotically clean TV dad persona as Danny Tanner, and Dave Coulier's portayal of cheesy comedian Joe...
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AT: 01/20/2011 11:20:31 AM   0 COMMENTS
Wednesday, January 19, 2011

Red Carpet Jeweler: Black Swan with mega bling!

by the Red Carpet Jeweler blog team
Black Swan's Natalie Portman glowed on the red carpet this Sunday at the Golden Globes. And it's no wonder: the actress was nominated (and later won) an award for her complex performance in Black Swan, plus she's expecting her first child and recently became engaged to choreographer and dancer Benjamin Millepied.
Red Carpet Jeweler: Black Swan with mega bling! NataliePortman-GoldenGlobes-Zoom

Speaking of her eng...
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AT: 01/19/2011 05:10:51 PM   0 COMMENTS
Tuesday, January 18, 2011

Red Carpet Jeweler: Big is big on the red carpet!

by the Red Carpet Jeweler blog team
The 2011 Golden Globe Awards were dripping with big, bold earrings! Celebrities are clearly opting for striking looks with a classy edge. Actresses such as Jennifer Lopez, Elisabeth Moss and Vanessa Williams sported statement earrings on the red carpet this past Sunday. Yahoo's OMG has a gallery of the actresses with distinctively gorgeous earrings for the event.the stunning actress arrival on the 68th Red Carpet Golden Globe Awards. Here are a few of our favorite's from the red carpet:

Red Carpet Jewelers: Big is big on the red carpet! catherine zeta jones VIEW FULL ENTRY

AT: 01/18/2011 12:31:19 PM   0 COMMENTS
Monday, January 17, 2011

Red Carpet Jeweler: David Yurman was quite popular at the Golden Globes!

by the Red Carpet Jeweler blog team
Red Carpet Jewelers: David Yurman was quite a popular choice! jimmyfallonandwifeThis year, the Golden Globe Awards were sparkling with more jewelry then usual. From the newly engaged, to the sparkling earrings and bracelets, the red carpet jewelry sure left a dazzling mark.

One of the popular choices for this Award show was David Yurman.

Late night host and comedian Jimmy Fallon sported David Yurman watch and cuff links while his wife, producer Nancy Juvonen, wore David Yurman stackable bangles.

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AT: 01/17/2011 11:08:56 AM   0 COMMENTS
Monday, January 10, 2011

Red Carpet Jeweler: Natalie Portman is carrying a baby AND a huge rock!

by the Red Carpet Jeweler blog team
Towards the end of December, we reported a wave of celebrity engagements, including Black Swan star Natalie Portman. At that time, no images had surfaced yet of her ring. However, People magazine just released this photo of Portman at the Palm Springs Film Festival Gala on January 8th, sporting a fairly substantial "round stone set with a pavé diamonds."

Red Carpet Jeweler: Natalie Portman is carrying a baby AND a huge rock! NataliePortman-En...<br />
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AT: 01/10/2011 01:01:34 PM   0 COMMENTS
Friday, January 07, 2011

Red Carpet Jeweler: Yep. Another engagement.

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: Yep.  Another engagement. RebeccaBudig-EngagedFirst, came All My Children. Then came Skating with the Stars. Today, however, the biggest news in Rebecca Budig's life is that she's engaged to her boyfriend Michael Benson.

Joining a whole slew of celebrities who got engaged on or around Christmas this year, Showbizspy reports that Benson "popped the question on Christmas Day with a ruby and an old European cut diamond in platinum and yellow gold circa ...
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AT: 01/07/2011 12:02:56 PM   0 COMMENTS
Thursday, January 06, 2011

Red Carpet Jeweler: Kirk Kara offers one couple a very "Fair Wedding" indeed!

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: Kirk Kara offers one couple a very Fair Wedding indeed! KirkKara-Dahlia-RedCarpetChances are, at least some of your customers watch the cable channel WE (Women's Entertainment). They're known for original shows like "Bridezillas," "Secret Lives of Women," and, of course, "My Fair Wedding" with David Tutera.

The most recent episode of "My Fair Wedding" featured a unique couple who didn't have room in their budget for wedding bands. Tutera teamed up with Grace Terezian from Kirk Kara ...
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AT: 01/06/2011 05:05:36 PM   0 COMMENTS
Tuesday, January 04, 2011

Red Carpet Jeweler: That's one way to "ring" in the New Year!

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: Thats one way to ring in the New Year! vivica-a-foxHappy New Year! And for some stars, like Vivica A. Fox and Sherri Shepherd, it's an even happier New Year. We're only four days into 2011 and already two stars a ringing in the New Year with, well....a ring!

Earlier this morning, Vivica A. Fox (seen left) announced her engagement to Atlanta club promoter Omar "Slim" White.

Fox, 46 received an eight-carat diamond ring over the...
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AT: 01/04/2011 12:59:41 PM   0 COMMENTS
Tuesday, January 04, 2011

One SEO Book to Rule Them All

by Matthew Perosi
I've decided to bring in the New Year with a pretty challenging task over in the jWAG offices. I'm riffling through our collection of webmaster and SEO magazines, re-watching hours and hours of training videos and pouring over our own mountain of what is now 8 years of analytical data.

What's my goal? I'm compiling a massive list of SEO techniques and directions.

Honestly, with our recent realization of the incorrect usage of rel=nofollow that we mentioned in yesterday's Daily Gold Nugget, I realized I needed to compile a book of verified SEO notes. Sort of like an SEO training and consulting book to rule them all!

For a long time now my philosophy has been "think for yourself, question authority." Basically that means you should not blindly trust anything that someone tells you if there is at all the...
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AT: 01/04/2011 06:04:40 AM   0 COMMENTS
Monday, January 03, 2011

Red Carpet Jeweler: Snooki rings in the New Year with her own pendant

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: Snooki rings in the New Year with her own pendant Snooki-PartyBall2011Happy New Year to everyone! What better way to ring in the year than with Snooki's "friggin' awesome" Party Ball 2011 Limited Edition Pendant? (Well...we can think of many better ways, but this one still begs to be talked about.)

For those of you who don't know, Nicole "Snooki" Polizzi is a reality TV star from MTV's trainwreck of a show, "Jersey ...
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AT: 01/03/2011 01:41:32 PM   0 COMMENTS
Wednesday, December 29, 2010

Red Carpet Jeweler: Custom Designs are going strong!

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: Custom Designs are still going strong! EddieCibrianYesterday, we reported on the ever-growing list of celebrity engagements. Also riding on the engagement bandwagon is Kelsey Grammer (though he probably should've waited until his divorce from third wife, reality star Camille Grammer, was finalized before popping yet another question), British pop chanteuse Lily Allen, and TV drag personality Pandora Boxx.

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AT: 12/29/2010 02:44:16 PM   0 COMMENTS
Tuesday, December 28, 2010

Red Carpet Jeweler: Seriously, what's Hollywood putting in the water these days?

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: Seriously, whats Hollywood putting in the water these days? LeeAnnRimes-engagedWhat do LeAnn Rimes, Natalie Portman, G...
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AT: 12/28/2010 05:03:12 PM   0 COMMENTS
Thursday, December 23, 2010

Red Carpet Jeweler: PANDORA on ice!

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: PANDORA on ice!   Pandora-IceSkatingLooking for something fun to watch tomorrow night? The PANDORA "Unforgettable Holiday Moments on Ice" special will be re-airing tomorrow night on the Hallmark Channel from 6:00pm to 8:00pm! Featuring the music of Manheim Steamroller and skating stars such as Brian Boitano, Ekaterina Gordeeva, and Ilia Kulik, this is sure to be a treat!

Happy Holidays from the Red Carpet Jeweler blog tea...
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AT: 12/23/2010 05:52:43 PM   0 COMMENTS
Wednesday, December 22, 2010

Red Carpet Jewelers: Tis the season...to get engaged!

by the Red Carpet Jewelers blog team
Red Carpet Jewelers: Tis the season...to get engaged!  tony-romo-candice-crawfordIt’s Christmas crunch time this week. The last minute shoppers are out and about trying to score some last minute gifts for their loved ones. It's always a challenge to find special gifts for that special someone. This year, many stars are opting to get very special gifts indeed! "Engagement ring" is the gift of this season in Hollywood and the latest is oddly connected with an engagement we VIEW FULL ENTRY

AT: 12/22/2010 08:14:01 AM   0 COMMENTS
Monday, December 20, 2010

Red Carpet Jewelers: Pink Diamonds? Why yes, I would love some!

by the Red Carpet Jewelers blog team
Red Carpet Jewelers:  imagesOprah has done it again! What a surprise! 'Oprah's Ultimate Favorite Things' audience members are making out like bandits! Every week a new audience gets one of Oprah's favorite things. The Jewelry Insider blog reports that previous prizes have included a $2,500 Philip Stein watch (accented with 58 diamonds), 1.17 carat Dana Rebecca earrings (featuring 100 diamonds), Judith Ripka earrings made with canary crystal stones and white sapphire accents, and even a trip to Australia! I bet you're wondering what the latest give-a-way is. Oh, wel...
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AT: 12/20/2010 01:01:04 PM   0 COMMENTS
Monday, December 13, 2010

Spotlight on Jeweler Review Services - postcards 12/6 -12/13

Schmidt Jewelers
Read the review here: Schmidt Jewelers Review on Insider Pages
See the original scanned review here: Arkansas City, KS Jewelry Store Review
Visit the Schmidt Jewelers website: Arkansas City, KS Jewelry Store Website

Ballard & Ballard Jewelers
Read the review here: Ballard & Ballard Jewelers Review on Yellowbot
See the original scanned review here: Fountain Valley, CA Jewelry Store Review
Visit the Ballard & Ballard website: VIEW FULL ENTRY

AT: 12/13/2010 11:52:49 AM   0 COMMENTS
Thursday, December 09, 2010

Red Carpet Jewelers: Don't Let the Weather Stand in the Way of Style!

by the Red Carpet Jewelers blog team
Red Carpet Jewelers: dont let the weather stand in the way of your style! jessica simpsonThe calendar says that winter is still a few weeks away. However, we're from New Jersey, which means we have gorgeous summers and harsh winters. It's only the first week of December and already it feels like winter is here with a vengeance.

When it comes to winter, at least in the Northern States, bulky accessories and outerwear are a necessity. However, your customers more than likely want to show of their bling-bling, no matter the weather conditions. This can be hard to manage what ...
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AT: 12/09/2010 19:28:15 PM   0 COMMENTS
Wednesday, November 17, 2010

Red Carpet Jewelers: Seriously, don't go overboard!

by the Red Carpet Jewelers blog team
Red Carpet Jewelers: Seriously, dont go overboard! EmmaWatson1We've watched her since the beginning but we all know her better as "Hermione Granger". About 7 years ago, Emma Watson was just a mere young girl getting used to the new-found fame that the Harry Potter franchise of movies bestowed on her. Now, she's all grown up, on the red carpet, and bringing the bling with her!

The 20-year old Watson was recently spotted at the Harry Potter and the Deathly Hallows: Part 1 Photocall. For the most part, she looked stylish and sexy. However, she was sporting a little too much bling. According to ...
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AT: 11/17/2010 01:57:57 PM   0 COMMENTS
Wednesday, November 17, 2010

Red Carpet Jewelers: This holiday season, the stars follow the golden rule!

by the Red Carpet Jewelers blog team
Less is more!  julianne-moore-wore-bracelets-and-rings-with-her-asymmetrical-gownYesterday's post was all about engagements, celebrities and even the royal family. So far today, it looks like no one else is announcing their engagement, which gives us time to show you the "Do's and Don'ts" for this upcoming holiday season.

We have been talking about "big and bold" jewelry but now we're going to spice up that conversation up a little bit by adding to it. Our advice? Don't over do it!

Most women know the saying "less i...
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AT: 11/17/2010 10:11:33 AM   0 COMMENTS
Tuesday, November 16, 2010

Red Carpet Jewelers: Tis the season...to say "Yes!"

by the Red Carpet Jeweler blog team
Red Carpet Jewelers: Tis the season...to say Yes! JessicaSimpsonLove is in the air, the water and definitely in Hollywood!

Last week, Nick Lachey and Vanessa Minnillo confirmed their engagement and she's been seen flaunting her Asscher-cut diamond platinum ring from jewelers Bader & Garrin, which is worth an estimated $125,000. Just a week later, Nick's former wife, Jessica Simpson, announced her engagement to her beau of six months, Eric Johnson.

Jessica is now sporting a "three-stone Neil Lane sparkler...
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AT: 11/16/2010 17:51:36 PM   0 COMMENTS
Thursday, November 11, 2010

Red Carpet Jeweler: The Big, Bold, and Short!

by the Red Carpet Jeweler blog team
The Big, Bold, and Short!  lalalaShort hair is all the rage amongst Hollywood starlets. Actresses like Carey Mulligan and Michelle Williams are "opting for gamine ‘dos that draw attention to their delicate features and beautiful bone structure." Even Hermione (Emma Watson) lopped all her hair off following the wrap of Harry Potter 7: The Deathly Hallows. The great thing about this trend is that "pretty pixie cuts allow the starlets to experiment...
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AT: 11/11/2010 03:44:57 PM   0 COMMENTS
Thursday, November 11, 2010

Red Carpet Jewelers: Love is in the air...and diamonds are coming along with it!

by the Red Carpet Jeweler blog team
Lovei is in the air...and diamonds are coming along with it!  vanessa_ringLast week, Vanessa Minnillo finally got what she's been waiting a long time for. Nick Lachey, who has been with Minnillo's boyfriend for the past six years, finally proposed to her with a gorgeous diamond engagement ring. Like any other woman, she just can't stop flashing the bling!

Vanessa is seen here sporting an "Asscher-cut diamond and platinum ring from jewelers Bader & Garrin worth an estimated $125,000." Wow! And she...
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AT: 11/11/2010 02:02:14 PM   0 COMMENTS
Tuesday, November 09, 2010

Red Carpet Jeweler: Big, Bold Braids are Beautiful!

by the Red Carpet Jeweler blog team
This season, fall jewelry fashions are all about big, bold jewelry – whether it’s a chunky cuff, an oversized & opulent cocktail ring, or this season’s front runner, the “statement necklace” – this sure seems to be the season for size.

Whats Hot this Fall Season? bigbolgbracletIn another example of this, actress Jane Krakowski was recently seen wearing one of "this season's hottest accessory statement pieces: the Petra braided bracelet. The unique, industrial chain braided piece adorned with cubic zirconia, is v...
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AT: 11/09/2010 06:43:28 PM   0 COMMENTS
Tuesday, November 09, 2010

Red Carpet Jewelers: Vogue goes Neutral

by the Red Carpet Jeweler blog team
With the holiday season rushing up on us, it can be hard to stay on top of ever-changing jewelry trends. You've got your store to decorate, part-time employees to train, events to manage, hours to extend and schedules to juggle...and that's not even factoring in the increase in traffic to your store!

Fear not! The Red Carpet Jeweler blog team is here to help you stay on top of the trends that people are talking about. And right now, whether you're in the jewelry industry or the clothing industry, there is one thing that is certain: Vogue magazine is always on cutting edge of style.

Red Carpet Jewelers: Vogue goes Neutral Vogue-RoseGold-AnitaKoVIEW FULL ENTRY

AT: 11/09/2010 04:38:16 PM   0 COMMENTS
Tuesday, November 09, 2010

Red Carpet Jeweler: Ralph Lauren Fine Jewelry Collection

Ralph Lauren introduces a Fine Jewelry line. This jewelry line has four collections:
Red Carpet Jeweler: Ralph Lauren Fine Jewelry Collection RalphLauren-DiamondLink
• The Diamond Link Collection (seen to the let)
• The Equestrian Collection
• The Monogram Collection
• The New Romantic Collection (seen below)Red Carpet Jeweler: Ralph Lauren Fine Jewelry Collection RalphLauren-RomanticVIEW FULL ENTRY

AT: 11/09/2010 02:59:45 PM   0 COMMENTS
Friday, November 05, 2010

Red Carpet Jeweler: Add some color to your life the celebrity way!

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: Add some color to your life the celebrity way! KatyPerry_muchmusicThe National Jeweler Network reported today about how Hollywood is hot for colored gems. From singer Katy Perry donning "Anzie's sterling silver "Bouquet" cuff bracelet studded with blue topaz" for a trip down the red carpet at the 21st Annual MuchMusic Video Awards in Toronto to Kyra Sedgewick sporting "one knockout ring: a platinum stunner set with diamonds and 60 carats of rubell...
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AT: 11/05/2010 06:21:17 PM   0 COMMENTS
Wednesday, November 03, 2010

Red Carpet Jeweler: When you wish upon a star...

by the Red Carpet Jeweler blog team
the Disney kind, that is...your Disney jewelry wishes come true!

According to the In Vogue Jewelry blog, the "Disney movie Fantasia has an incredible influence on fashion. Recently Walt Disney Signature and Noir Jewelry launch[ed] a jewelry collection inspired from the 1940 animation classic."Red Carpet Jeweler: When you wish upon a star... PegasusRingBLACK

Now, we know what you're thinking: "how could this possibly benefit me in my store...
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AT: 11/03/2010 04:03:16 PM   0 COMMENTS
Tuesday, November 02, 2010

Red Carpet Jeweler: Michelle Obama's Brooch

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: Michelle Obamas Brooch ObamaBee2In honor of Election Day, the Red Carpet Jeweler blog is paying tribute to First Lady Michelle Obama's style. On Halloween, she was seen sporting a beautiful bee brooch which generated a lot of buzz. Bad puns aside, it is quite a lovely piece. Designed by CFDA accessory designer of the year Alexis Bittar, the bee is hand-painted and hand-carved lucite.

Looking for ideas on how to use this to help customers flock to your store like bees to honey? W...
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AT: 11/02/2010 06:07:09 PM   0 COMMENTS
Monday, November 01, 2010

New Search Engine Awakens: Blekko

by Matthew A Perosi
I have many colleagues within the internet marketing business.

Many times I participate in forums where they talk about "spinning" articles in order to create more content on the web with links back to their websites. I've been saying for quite some time that all this spinning is nothing more than spam website content and eventually someone will come up with a way to filter it.

Enter Stage Left: blekko.com

Perhaps Google will learn this importance and figure out a way to do it. Unfortunately that means many of my friends will suddenly be out of business.

Nothing is better than original, human written content... written by someone truly knowledgeable in their industry.

You should never pay someone to spin articles for you. It's just stupid inter...
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AT: 11/01/2010 06:52:24 PM   0 COMMENTS
Monday, November 01, 2010

Red Carpet Jeweler: Hilary Duff the picture of Health in Alwand Vahand

by the Red Carpet Jeweler blog team
Singer and first time author Hilary Duff is featured on the November 2010 cover of Health magazine wearing two gorgeously versatile Alwand Vahan bracelets.

What does this mean for you?
Red Carpet Jeweler: Hilary Duff the picture of uHealth/u in Alwand Vahand HilaryDuff
-Tell your customers! Get a few copies of Health magazine and display them on your counter near your Alwand Vahan jewelry. If you don't carry Alwand Vahan, display the magazines near stackable jewelry that's similar to Alwand Vahan so your customers can see how lovely Hilary Duff looks wearing the bra...
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AT: 11/01/2010 05:15:51 PM   0 COMMENTS
Wednesday, October 27, 2010

Facebook is PR10

by Matthew A Perosi
It looks like Facebook has finally joined the elite group of websites with a Google PageRank of 10.

We tried to find PR10 sites during our Live 1 event. We could only find about 15 on the fly that day.

In case you are wondering, PR10 means they have billions of links from websites not using the rel="nofollow" hyperlink attribute. ...
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AT: 10/27/2010 03:34:10 PM   0 COMMENTS
Sunday, October 24, 2010

INSTORE Magazine: Tech Reader Beware

by Matthew A Perosi
So INSTORE Magazine is supposed to be the current industry best source for information, right? Every jeweler we know swears by the magazine for its fresh take on things and business worthy information.

Unfortunately, they are a print magazine, and that means by the time their magazine is mailed out they run the risk of their information being out of date. Staff writers tend to do what they were trained to do. That is to say, when they need input on a topic they seek out sources for information, except there's just never enough time to provide investigative reporting or to cooperate their first source.

Let me add another caveat here before I tell you why I'm upset. I do enjoy my monthly infusion of INSTORE Magazine information, and I've had the pleasure of and editorial and interviews with Trace Shelton. I also ...
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AT: 10/24/2010 01:24:14 AM   0 COMMENTS
Tuesday, October 19, 2010

Spotlight on Jeweler Review Services - postcards 10/4-10/15

Mazzo Jewelers
Read the review here: Mazzo Jewelers Review on Local.com
See the original scanned review here: Totowa, NJ Jewelry Store Review
Visit the Mazzo Jewelers website: Totowa, NJ Jewelry Store Website

Classic Designs Jewelry
Read the review here: Classic Designs Review on Merchant Circle
See the original scanned review here: Valencia, CA Jewelry Store Review
Visit the Classic Designs Jewelry website: Valen...
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AT: 10/19/2010 12:32:26 PM   0 COMMENTS
Friday, October 15, 2010

Google AdPlanner- Q&A Series, Jewelry Online Marketing

by Matthew A Perosi
Matthew A Perosi provides 3 examples of how you can use Google AdPlanner to find the best websites to run your PPC campaigns on. Thank you to Kendra Weinman from Manhattan, NY, USA for the question.
This is part of a series of videos records in Nice France discussing online marketing for jewelry stores.
The Jeweler Website Advisory Group provides straight forward, easy to understand, and actionable examples through it's educational information via video, eBooks, audio and daily email lessons.

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AT: 10/15/2010 06:57:30 PM   0 COMMENTS
Tuesday, October 12, 2010

Red Carpet Jeweler: Barbie + Breast Cancer Charity + Bling = Brilliant!

Barbie Goes Pink!
Red Carpet Jeweler: Barbie Goes Pink RCJ-Barbie Goes Pink 2
The TIME News Feed reports that fine jewelry designer Stefano Canturi has created a one-of-a-kind Barbie doll featuring a 1-carat pink diamond to be auctioned off in support of the Breast Cancer Research Foundation.

According to the Associated Press, desi...
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AT: 10/12/2010 03:46:02 PM   0 COMMENTS
Sunday, October 10, 2010

British Airways Flight Delays

by Matthew A Perosi
I considerable myself lucky with all the experiences I've had in my travels. I've never been stranded at an airport, and if my flights have been delayed or canceled it was easy enough to get on the next one.

I've never been stuck out on the tarmac for 4 hours waiting to take off, and recently while millions of people were stranded due to a volcano, it was easy enough for me to extend my stay in beautiful Nice, the South of France.

In fact the worst experience I ever had was an extra 4 hours stuck in a plane at the gate in Newark, NJ before an already long 10 hour direct flight to Hawaii. The plane broke and they wouldn't let us off, but they gave us extra food and open bar (those little bottles are so cute).

Today I'm writing this from my iPad at 33,000 ft just passing over Epernay, France. I'm not o...
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AT: 10/10/2010 06:50:54 PM   0 COMMENTS
Tuesday, October 05, 2010

Red Carpet Jeweler: The Power of Pink

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: The Power of Pink Brighton-PowerofPinkThe month of October is Breast Cancer Awareness Month. Brighton Collectibles is teaming up with The Nevada Cancer Institute (NVCI) to increase awareness. (source article - FightPink.org) They are selling limited-edition bracelets during Breast Cancer Awareness month. This is the sixth year for this team-up. But for the first ...
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AT: 10/05/2010 11:55:30 AM   0 COMMENTS
Tuesday, October 05, 2010

Spotlight on Jeweler Review Services - postcards 9/18-10/2

Hodges Jewelry & Gifts, Inc.
Read the review here: Hodges Jewelry Review on Merchant Circle
See the original scanned review here: Hastings, MI Jewelry Store Review
Visit the Hodges Jewelry & Gifts website: Hastings, MI Jewelry Store Website

Ballard and Ballard
Read the review here: Ballard and Ballard Review on CitySearch
See the original scanned review here: Fountain Valley, CA Jewelry Store Review
Visit the Ballard and Ballard Jewelers website: VIEW FULL ENTRY

AT: 10/05/2010 10:02:23 AM   0 COMMENTS
Tuesday, September 28, 2010

Red Carpet Jeweler: Answering the Age Old Question

by the Red Carpet Jeweler blog team
OK. You've read the title, and you're asking, "What is the age old question?" Here it is: What do I get my husband for Christmas?

This question can also be asked about a father, a brother, a son, a nephew, a boyfriend...pretty much any man that you know.

Well, what do guys like? Most American men enjoy sports. They all have a favorite player, a favorite team, a favorite racer. Men also like action movies. Who is his favorite actor?

Here are a few choices that you might use to help your lady customers get their men in their lives the perfect gift this holiday season.
Red Carpet Jeweler: Answering the Age Old Question RCJ-Jeff GordonVIEW FULL ENTRY

AT: 09/28/2010 04:20:23 PM   0 COMMENTS
Monday, September 27, 2010

Red Carpet Jeweler: Jewelry Box Musts

by the Red Carpet Jeweler blog team
NWSource gives advice on What every woman needs in her jewelry box: style advice from the pros. Wardrobe consultant and personal stylist Mayna Sgaramella and style editor and personal stylist Hope Misterik give "advice on what pieces every woman should have in her jewelry box to complement her wardrobe."

So, what does every woman need in her jewelry box?Red Carpet Jeweler: Jewelry Box Musts RCJ-Jewelry Box Musts

• Statement ea...
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AT: 09/27/2010 03:18:52 PM   0 COMMENTS
Wednesday, September 22, 2010

Red Carpet Jeweler: Unusual Accessories

by the Red Carpet Jeweler blog team
InStyle.com wrote a report on Fall Accessories. This report featured six ways to accessorize this fall.
What's unusual about this? The accessories featured.Red Carpet Jewelry: Unusual Accessories

• Wear your belt as a necklace.
• Get silly with your bangles.
• Get out Grandma's costume jewelry.
• Pin a strand of sparkles in your hair.
• Wrap your wrist in beads.
• Borrow your baby's jewelry. (right: Michelle Williams wearing her baby's earrings.)
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AT: 09/22/2010 03:19:29 PM   0 COMMENTS
Wednesday, September 22, 2010

Red Carpet Jeweler: A New Designer Takes Wing

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: A New Designer Takes Wing KatieHillierLondon has a hot new designer - Katie Hillier. But, she's doing something a bit unorthodox: She's shaping gold and silver into animal shapes. It all started with a gold and diamond pendant, and now, according to
The New York Times, "is expanding the brand one hop at a time."

Currently, she is working on accessories for Marc, by Marc Jacobs. She is also working on Victoria Beckham's new VIEW FULL ENTRY

AT: 09/22/2010 10:49:54 AM   0 COMMENTS
Tuesday, September 21, 2010

Red Carpet Jeweler: Fashion and Jewelry for Cancer Research

by the Red Carpet Jeweler blog team
How many of us have been affected by the horrible disease of cancer, whether it was a family member, a friend or a co-worker? An estimated 1.5 million people will contract cancer this year alone. Red Carpet Jeweler: Fashion and Jewelry for Cancer RCJ-Fashion and Jewelry for Cancer

Swarovski Crystal decided to take an active role in the fight against cancer. They hosted a "Star Studded Event"...
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AT: 09/21/2010 03:06:24 PM   0 COMMENTS
Monday, September 20, 2010

Red Carpet Jeweler: Black Is Back

by the Red Carpet Jeweler blog team
There is a new trend in jewelry design: blackened jewelry. (Did black ever really go out of style?) According to Jewelry Information Center "blackened precious metals create fresh unpretentious-looking jewelry for both men and women." Red Carpet Jeweler: Black Is Back RCJ-Black Is Back

Black has been a color, not only in jewelry, but in fashion in general, that denotes "class." Do you carry designers such as Cathy Waterman, Arman Jewelry or VIEW FULL ENTRY

AT: 09/20/2010 03:52:25 PM   0 COMMENTS
Monday, September 20, 2010

Red Carpet Jeweler: Going Retro

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: Going Retro - Caroline CharlesLast week was Fashion Week in London. About.com says that many designers paid homage to the jewelry, fashion and hairstyles of the 1950s. "At the Caroline Charles show, some models wore pearls reminiscent of 1950s jewelry trends."

Do you carry a "Retro" line in your store? Or do you carry a designer pearl line like Imperial?

Here's a great way to use your .mobi site: Post a coupon on your .mobi site that gives a 15% discount to anyone who brings in their phone and show...
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AT: 09/20/2010 10:30:53 AM   0 COMMENTS
Friday, September 17, 2010

Red Carpet Jeweler: Stackable Jewelry is a big hit!

by the Red Carpet Jeweler blog team
Red Carpet Jeweler: Stackable Jewelry is a big hit! AlwandVahan-StackableNational Jeweler Network recently reported from the MTV VMA's about the latest red carpet trends:
    "Pop star [Katy] Perry, who sported the blackened sterling M.C.L. [Matthew Campbell Laurenza] ring, also accessorized with rose-cut diamond earrings from Sutra, while in another of her on-stage looks, [Chelsea] Handler wore Neil Lane diamond earrings plus a stack of diamond, gold and coral bracelets and bangles....
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AT: 09/17/2010 01:58:12 PM   0 COMMENTS
Friday, September 17, 2010

Spotlight on Jeweler Review Services - postcards 9/2 - 9/17

Williams Jewelry latest review:
Read the review here: Williams Review on Merchant Circle
See the original scanned review here: Bloomington, IN Jewelry Store Review
Visit the Williams Jewelry website: Bloomington, IN Jewelry Store Website

Classique Jewelers latest review:
Read the review here: Classique's Review on YellowBot
See the original scanned review here: Frisco, TX Jewelry Store Review
Visit the Classique Jewelers website: Frisco, TX Jewe...
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AT: 09/17/2010 12:09:53 PM   0 COMMENTS
Thursday, August 26, 2010

Spotlight on Jeweler Review Services - postcards 8/19 - 8/25

Ballard and Ballard latest review:
Read the review here: Ballard and Ballard Review on Insider Pages
See the original scanned review here: Fountain Valley, CA Jewelry Store Review
Visit the Ballard and Ballard Jewelers website: Fountain Valley, CA Jewelry Store Website

Classique Jewelers latest review:
Read the review here: Classique's Review on Merchant Circle
See the original scanned review here: Frisco, TX Jewelry Store Review
Visit the Classique Jewelers website: <...
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AT: 08/26/2010 11:28:00 AM   0 COMMENTS
Tuesday, July 27, 2010

Enhancery has the "wow" factor!

A second generation customer of Enhancery Jewelers in San Diego, California is immensely pleased with the personalized service and exquisite selection she always receives and took time to write all about it!

You can also see the review on Yahoo!

To view the original postcard, please click here.





...
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AT: 07/27/2010 05:41:00 PM   0 COMMENTS
Monday, July 26, 2010

Google Maps can drive visitors directly to your doorstep, literally.

by jWAG Gold Nugget Team
You've got to set up your Google Places account. Right now. Go do it at http://www.google.com/places

Why you ask?

Because the Google Maps feature is so much more than getting printable driving directions from your computer.

Smart cell phones can download a mobile version of Google Maps which will lead customer right to your front door.
Once your Google Places account is set up it is tied directly into the features of Google Maps. Then, whenever someone is in your neighborhood your jewelry store will appear as a little red pin on the map whenever someone searches for "jewelry."

Better yet, the person could be anywhere in the world planning a trip to your town, yet when they search for "jewelry" they well still see your little red ...
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AT: 07/26/2010 11:48:15 AM   0 COMMENTS
Thursday, July 22, 2010

Great INSTORE Mag online article

by Matthew A Perosi
We talk all the time about refreshing your website, and not having Flash on your website, oh and the HUGE no-no of not having music.

Thankfully a few people over at INSTORE agree with us. Click Here to read the article.

...
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AT: 07/22/2010 02:15:40 PM   0 COMMENTS
Monday, June 28, 2010

A happy customer says shopping at Confer's "is always a great experience."

A thoroughly satisfied customer of Confer's Jewelers in Bellefonte, PA took the time to rave about the service, staff, selection and value they always encounter when shopping there.

This review was posted to Google and also at our Jeweler Review Services blog.

To see a scan of the original postcard, simply click here.
...
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AT: 06/28/2010 04:07:12 PM   0 COMMENTS
Wednesday, June 23, 2010

Bella Jewelers has "customers for life!"

In a glowing review, this customer discovered how knowledgeable and trustworthy Bella Jewelers of New Milford, CT is when presented with finding the perfect diamond to go in an heirloom setting.

The review was posted at the Jeweler Review Services blog and on Merchant Circle.

To see the original postcard review, simply click here. ...
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AT: 06/23/2010 02:30:51 PM   0 COMMENTS
Tuesday, June 01, 2010

Mark Schneider Design

by Matthew A Perosi
If you're trying to find a new line to carry in your store I whole heartedly recommend Mark Schneider Designs. But my recommendation does not come because of the countless awards they have won (which you can see here) or the quality, or price point or anything else you might consider as a retail jewelry store owner.

This was a large topic of discussion during our live training event on March 5, 2010. (We included the video on the Extras DVD of you were lucky to get it with your order.)

My recommendation comes strictly on the basis that they know what they are doing with online advertising. Now, that's not even to say that I am looking at their website, or following them on...
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AT: 06/01/2010 11:01:21 AM   0 COMMENTS
Friday, March 12, 2010

Learning the Basics - Lesson 2 MP3, Part 3 Posted

by Matthew A Perosi
Our course on retail jewelers Learning the Basics, Lesson 2, Website Vocabulary is pretty long and we have to record the MP3 in parts.

Part 3 of 3 is now available:
Click Here to download it.

...
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AT: 03/12/2010 06:22:37 PM   0 COMMENTS
Monday, February 22, 2010

Learning the Basics - Lesson 2 MP3, Part 2 Posted

by Matthew A Perosi
Our course on retail jewelers Learning the Basics, Lesson 2, Website Vocabulary is pretty long and we have to record the MP3 in parts.

Part 2 of 3 is now available:
Click Here to download it.

...
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AT: 02/22/2010 08:31:03 PM   0 COMMENTS
Tuesday, February 09, 2010

Learning the Basics - Lesson 2 MP3 Posted

by Matthew A Perosi
Our course on retail jewelers Learning the Basics, Lesson 2, Website Vocabulary is pretty long and we have to record the MP3 in parts.

Part 1 is now available:
Click Here to download it.

...
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AT: 02/09/2010 07:45:26 PM   0 COMMENTS
Friday, January 22, 2010

Learning the Basics - Lesson 2 Posted

by Matthew A Perosi
Our course on retail jewelers Learning the Basics, Lesson 2, Website Vocabulary has been posted. There are 54 very important website terms explained in great detail.

Lesson 2 is "Website Vocabulary"
Click Here to view it.

Lesson 2 PDF for your binder:
Click Here to view it.

Lesson 2 MP3 will be available soon. It's probably going to be 3 hours long!
...
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AT: 01/22/2010 10:31:02 PM   0 COMMENTS
Sunday, January 10, 2010

Learning the Basics - Lesson 1 Posted

by Matthew A Perosi
Today, January 10, 2010 is the official launch of the Jeweler Website Advisory Group.

The first lesson we are posting is part of the course "Learning the Basics" which is our basic course on understanding a variety of internet topics.

Lesson 1 is "Introduction and Search Engines"
Click Here to view it.

Lesson 1 PDF for your binder:
Click Here to view it.

Lesson 1 MP3 for you to download:
Click Here to grap it.
...
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AT: 01/10/2010 05:06:29 AM   0 COMMENTS
Friday, November 13, 2009

Beautiful Jewelry Web Site Design

by Matthew A Perosi
"Beauty is in the Eye of the Beholder."

We all know that expression. It's introduced to us when we are young through fairy tails and antic-totes. It teaches us that each person has their own personal point of view to view something as beautiful. You might say the sunset with it's red-purplish colors is the most beautiful thing in nature; whereas I feel there is nothing more beautiful than a tall leafless tree blanketed in glistening white right after a calm winter snowfall.

We each have our own point of view, as it should be. But that also means your perceived beauty is not just different than mine, it's also different than that of your customers.

Honestly, I don't think diamonds are that special looking. When viewing a white diamond I still have the attitude of "eh, big deal - it's clear and it reflec...
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AT: 11/13/2009 11:35:26 PM   1 COMMENT
Friday, November 13, 2009

Interview for Colored Stone Magazine.

by Matthew A Perosi
On Monday this week I received an email from Tony Seideman. He's doing an article for Colored Stone Magazine about how jewelers should design and build their web sites.

I have a telephone call scheduled for this afternoon, but before that he asked me the following questions:

-- How much should jewelers budget for a good web site?

-- How much time and effort should go into designing a site?

-- What are the most challenging aspects of putting a site together? VIEW FULL ENTRY

AT: 11/13/2009 08:33:02 AM   0 COMMENTS
Monday, November 02, 2009

Need New Jewelry Website

by Matthew A Perosi
This email cam to me tonight. This is rather typical of the questions people ask me and it's worth while to post the answer here for everyone.
Hello Matt, I had your email address from a while ago when we met.

I would like to create a website using one of your templates. I have never made a website before so all of your help is appreciated. You have so many templates available so what I want to do is recommend a site that I would want mine to look like and you can let me know if you have any similar. A site that I like is:

http://www.oroking.com/

The only difference I am looking for is I wouldn't want the categories on the front page (at the bottom with the jewelry pictures) to be at the bottom. I would want those in the middle where currently they have their logo and new arrival...
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AT: 11/02/2009 10:21:22 PM   0 COMMENTS
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