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Friday, January 22, 2010

Lesson 2 Vocab 06 - AdWords, Google AdWords, Pay Per Click, PPC

by Matthew A Perosi
If you have a brand new website and need customers overnight, then AdWords is your answer. You can also use AdWords to attract new customers and even test advertising ideas.

Google makes most of their money with AdWords, and if you are not careful you will be contributing a lot of your own money to their monthly profits.

At the time of this writing, the AdWords system is currently the best paid online advertising method. It's easy to create an account, create ads and pay them. The hope is that you will get lots of customers.

Here's how it works. The ads you create can be text ads, video ads, image ads, map ads and even tv ads.

You need to associate your ads with different words that you would like to target. Your ad will appear in front of someone when they type one of those words into a search ...

AT: 01/22/2010 01:24:21 PM   0 COMMENTS
Monday, October 26, 2009

12 Things to Know Before Creating Your First Jewelry Website

by Matthew A Perosi
The information on this website caters to jewelry businesses with real brick and mortar stores. Nothing in this article is geared toward etailer only stores.

As you sit and contemplate how to create your first jewelry website here are some things to think about:

  1. You do need a website. You cannot survive without it

  2. All adult users of the Internet use some kind of search engine to find store locations, services and products they are interested in.

  3. Since 2007 Google has tested and virtually perfected the service Google Local, which is designed to bring local customers together with local markets.

  4. Managing online inventory is as time consuming process as initially entering inventory into your POS in the store.

  5. In the article America, Online in the J...

AT: 10/26/2009 06:49:46 PM   3 COMMENTS
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