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Friday, January 22, 2010

Lesson 2 Vocab 18 - Content Management System, CMS

by Matthew A Perosi
You are not a web programmer. You are a jewelry business owner. It should not be your job to program your website, nor should you try to learn to program your website. You should concentrate on what you do best and let the actual website programming be done by a professional.

On the other hand, website programming is totally different than managing your online product catalog, or adding content and articles to your site.

You should never set up a website without the ability to easily change the information in it. I'm not saying you need to learn how to program; I'm saying you need to learn how to change your words, photos and products.

In order to make changes you need a "Content Management System" that can be accessed through a web browser. The content management system, or CMS for short, gives you easy e...

AT: 01/22/2010 02:06:33 PM   0 COMMENTS
Friday, November 13, 2009

What are the most challenging aspects of putting a site together?

by Matthew A Perosi
The most challenging aspect of building a website for a jewelry store would be the design. I have seen many people waste their time trying to figure out the best design for their website. Months of wasted time. Technology and website usefulness changes with every season; yes every 3 months. If you start designing you website today with one concept in mind you will find yourself out of date if it takes more than 3 months to launch the site.

Don't get wrapped up in the design aspect. Ask your website designer to suggest pre-made templates that can we tweaked, or go online and search for "jewelry website templates" to find your own. Just pick one and move on. In 6 seasons you will need to change it anyway.

The second challenging aspect with creating a website is the technology you build your website with. Do not ...

AT: 11/13/2009 08:25:32 AM   0 COMMENTS
Friday, November 13, 2009

How much should jewelers budget for a good web site?

by Matthew A Perosi
"Good" is a relative term. Some people view "good" as visually pleasing but being nice looking can only get you so far in business. As internet users become more savvy there has been a shift from what we call "eye candy" to something more "functional." The iPhone has provided a general education to almost everyone who is at least the slightest bit technologically aware. This awareness is of the iPhone "App," as in the commercials that claim "yeah, we have an App for that." Combine this with users of online social networks are increasingly more familiar with online interactive websites.

Online customers are not impressed with websites that simply display information, or have flashy graphics. Direct online interaction is what users are craving. Give your website users some way to directly interact with you and they will be...

AT: 11/13/2009 08:20:30 AM   0 COMMENTS
Saturday, November 07, 2009

Jewelry Website Templates

by Matthew A Perosi
There are many website template companies out there today. Many of the templates actually come from only one or two main suppliers, but there are hundreds of resellers.

Here's an example of a reseller:

What you'll find there is a collection of thousands of templates that you can buy for about $62. Those templates are available for anyone to purchase when they are venturing out on their own to create a website without help from a design or programming firm.

But they are only templates, in that you have PhotoShop files and HTML pages available in the template. But there is still a lot of work to create a website.

You would need to know web programming and how to use Dreamweaver, and you need to know...

AT: 11/07/2009 05:54:06 PM   0 COMMENTS
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