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Wednesday, July 07, 2010
I disagree with INSTORE Mag's idea of single media advertising idea.
by Matthew A Perosi, jWAG Founder
I have to disagree. Instore Magazine publishes an email every day with their tips for that day. In today's tip, July 7, 2010 they say "Dominating a single medium, whether it's print, radio, telemarketing or direct mail, can be much more powerful than spreading your message thinly across several different media. This is especially true if you have a very targeted consumer base."

I've learned that concepts of internet marketing are not new, in fact the same marketing ideas for the internet have been around for centuries and used in all other advertising methods. However, when we use these techniques on the internet we can measure response rates in a matter of days rather than the previous months or years that you had to wait.

Anyway, my feeling is this email from Instore Magazine is totally wrong. You really need to ...
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AT: 07/07/2010 07:34:45 AM   0 COMMENTS
Sunday, January 10, 2010
Lesson 1 - PDF: Introduction & Search Engines
by Matthew A Perosi, jWAG Founder
Learning the Basics

Lesson 1 - Introduction & Search Engines

Click Here: This is the PDF version for you to print out and put in a binder.


...
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AT: 01/10/2010 05:17:39 AM   0 COMMENTS
Sunday, January 10, 2010
Lesson 1 - Introduction & Search Engines
by Matthew A Perosi, jWAG Founder
The Learning the Basics course is a collection of written and recorded training intended for the absolute beginner. If you just put up a website and really need to figure out what to do, and what search engine optimization, and search engine marketing is all about, then this course is for you. A lot of topics will be covered and perhaps the information here will be beneficial for people who already have gotten started and just really need to fill in all the gaps between what they have learned.

Search engine optimization and search engine marketing is a very tedious task. It's not difficult, it just takes a while to learn all the steps and important procedures in what to do and what not to do.

Once you learn all the basics of search engine optimization it will be rather surprising how easy it is to elevate your website in ...
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AT: 01/10/2010 04:53:42 AM   0 COMMENTS
Monday, October 26, 2009
Building Links to Your Website
by Matthew A Perosi, jWAG Founder
So you just finished putting up a website.

Great!

Fantastic!

Now what?

Sorry to say you will not have visitors beating down your door right away. If you just put up a brand new domain name it will take quite a while for the search engines to find you... Actually, have you ever wondered HOW the search engines will find you?

It's not magic. The search engines will find you when you either tell them that your site exists, or when some other website links to yours. It does not happen automatically.

You could set up a Google Local account or a Google Webmaster Tools account, but neither of those accounts will help you get placed in the search engines quickly.

The best way, and perhaps the only way to get yourself found by a search engine is to go out and get links. Yes, get links. Y...
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AT: 10/26/2009 09:13:14 PM   0 COMMENTS
Monday, October 26, 2009
12 Things to Know Before Creating Your First Jewelry Website
by Matthew A Perosi, jWAG Founder
The information on this website caters to jewelry businesses with real brick and mortar stores. Nothing in this article is geared toward etailer only stores.

As you sit and contemplate how to create your first jewelry website here are some things to think about:

  1. You do need a website. You cannot survive without it

  2. All adult users of the Internet use some kind of search engine to find store locations, services and products they are interested in.

  3. Since 2007 Google has tested and virtually perfected the service Google Local, which is designed to bring local customers together with local markets.

  4. Managing online inventory is as time consuming process as initially entering inventory into your POS in the store.

  5. In the article America, Online in the January 2...
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AT: 10/26/2009 06:49:46 PM   3 COMMENTS
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Written Lessons
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- I Almost Didn't See Ya
- I disagree with INSTORE Mag's idea of single media advertising idea.
- This Just in: Twitter Sells Out, or Now Trending Topics Can Go Up to 11
Advertising Ideas
 
Google Analytics
 
Jewelry Website Design
- Best Way to Layout Jewelry Retail Website?
- Jewelry Website Templates
 
Just Starting Out
- 12 Things to Know Before Creating Your First Jewelry Website
- Building Links to Your Website
- Here's Your Basic Jewelry Website Strategy
- How important is good copy for a web site, and how do you get it?
- How much should jewelers budget for a good web site?
- How much time and effort should go into designing a site?
- Should you have one person do the site, or should you split the work up by areas of expertise?
- Things to think about before you set up a jewelry e-commerce website.
- What are the most challenging aspects of putting a site together?
 
Learning the Basics Course
- Lesson 1 - Introduction & Search Engines
- Lesson 1 - PDF: Introduction & Search Engines
- Lesson 2 - Website Vocabulary Introduction
- Lesson 2 Vocab 01 - Search Engine Optimization, SEO
- Lesson 2 Vocab 02 - 202 Response
- Lesson 2 Vocab 03 - 301 Redirect
- Lesson 2 Vocab 04 - 302 Redirect
- Lesson 2 Vocab 05 - AdSense, Google Adsense
- Lesson 2 Vocab 06 - AdWords, Google AdWords, Pay Per Click, PPC
- Lesson 2 Vocab 07 - Analytics
- Lesson 2 Vocab 08 - Authority Website
- Lesson 2 Vocab 09 - Black Hat
- Lesson 2 Vocab 10 - Blog, Blogging, Blogger, and Articles
- Lesson 2 Vocab 11 - Bot, Spider
- Lesson 2 Vocab 12 - Bounce Rate
- Lesson 2 Vocab 13 - Bread Crumbs
- Lesson 2 Vocab 14 - CAPTCHA
- Lesson 2 Vocab 15 - Cloaking
- Lesson 2 Vocab 16 - Comment Spam
- Lesson 2 Vocab 17 - Content
- Lesson 2 Vocab 18 - Content Management System, CMS
- Lesson 2 Vocab 19 - Conversion Rate and List Building
- Lesson 2 Vocab 20 - Crawl and Indexing
- Lesson 2 Vocab 21 - Delisting, Banned
- Lesson 2 Vocab 22 - Directory
- Lesson 2 Vocab 23 - Firefox Web Browser
- Lesson 2 Vocab 24 - Form
- Lesson 2 Vocab 25 - Hacking, Hacker
- Lesson 2 Vocab 26 - HTML
- Lesson 2 Vocab 27 - Heading
- Lesson 2 Vocab 28 - Hosting
- Lesson 2 Vocab 29 - Hyperlink, Link, Reciprocal Links, Backlink & Inbound Links
- Lesson 2 Vocab 30 - Keyword Phrase
- Lesson 2 Vocab 31 - Keyword Stuffing
- Lesson 2 Vocab 32 - Link Bait
- Lesson 2 Vocab 33 - Link Popularity
- Lesson 2 Vocab 34 - Link Building
- Lesson 2 Vocab 35 - Log File
- Lesson 2 Vocab 36 - Meta Description
- Lesson 2 Vocab 37 - Meta Keywords
- Lesson 2 Vocab 38 - Meta Robots
- Lesson 2 Vocab 39 - Meta Tags
- Lesson 2 Vocab 40 - Organic Listing
- Lesson 2 Vocab 41 - PageRank
- Lesson 2 Vocab 42 - Page Title
- Lesson 2 Vocab 43 - PCI Compliance
- Lesson 2 Vocab 44 - Rank, Ranking
- Lesson 2 Vocab 45 - Return on Investment, ROI
- Lesson 2 Vocab 46 - Search Engine Marketing, SEM
- Lesson 2 Vocab 47 - Sitemap
- Lesson 2 Vocab 48 - Social Media
- Lesson 2 Vocab 49 - SSL Certificate, Secure Socket Layer
- Lesson 2 Vocab 50 - URL
- Lesson 2 Vocab 51 - Usability
- Lesson 2 Vocab 52 - Web Page vs. Website vs. Domain Name
- Lesson 2 Vocab 53 - White Hat
 
Search Engine Optimization
- SEO Introduction
 
Top Lists
 
Website Functionality
- Music on Your Website

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