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Friday, July 09, 2010

How-To use Google for Low Budget Advertising

by Matthew A Perosi
This is an expanded lesson on setting up your Google Places account.

Google has made it so easy for people to find you from their cell phone. Any cell phone that can download the Google Maps App. has the power to lead customers right to your doorstep. There are more cell phone in use in the US than there are computers. More and more people don't wait until the next time they are at their computer to do find what they need.

The internet provides instant gratification for shopping online, but our cell phones provide instant gratification in the real world.

Looking for food? With Google you can speak your request "restaurants" and all the restaurants within a reasonable walking distance will show up on your cell phone. The next person to request "jewelry" or "gold buying" or "jewelry stores" in your ...

AT: 07/09/2010 09:49:44 AM   0 COMMENTS
Wednesday, July 07, 2010

I disagree with INSTORE Mag's idea of single media advertising idea.

by Matthew A Perosi
I have to disagree. Instore Magazine publishes an email every day with their tips for that day. In today's tip, July 7, 2010 they say "Dominating a single medium, whether it's print, radio, telemarketing or direct mail, can be much more powerful than spreading your message thinly across several different media. This is especially true if you have a very targeted consumer base."

I've learned that concepts of internet marketing are not new, in fact the same marketing ideas for the internet have been around for centuries and used in all other advertising methods. However, when we use these techniques on the internet we can measure response rates in a matter of days rather than the previous months or years that you had to wait.

Anyway, my feeling is this email from Instore Magazine is totally wrong. You really ...

AT: 07/07/2010 07:34:45 AM   0 COMMENTS
Sunday, January 10, 2010

Lesson 1 - PDF: Introduction & Search Engines

by Matthew A Perosi
Learning the Basics

Lesson 1 - Introduction & Search Engines

Click Here: This is the PDF version for you to print out and put in a binder.


AT: 01/10/2010 05:17:39 AM   0 COMMENTS
Sunday, January 10, 2010

Lesson 1 - Introduction & Search Engines

by Matthew A Perosi
The Learning the Basics course is a collection of written and recorded training intended for the absolute beginner. If you just put up a website and really need to figure out what to do, and what search engine optimization, and search engine marketing is all about, then this course is for you. A lot of topics will be covered and perhaps the information here will be beneficial for people who already have gotten started and just really need to fill in all the gaps between what they have learned.

Search engine optimization and search engine marketing is a very tedious task. It's not difficult, it just takes a while to learn all the steps and important procedures in what to do and what not to do.

Once you learn all the basics of search engine optimization it will be rather surprising how easy it is to elevate your web...

AT: 01/10/2010 04:53:42 AM   0 COMMENTS
Monday, October 26, 2009

Building Links to Your Website

by Matthew A Perosi
So you just finished putting up a website.



Now what?

Sorry to say you will not have visitors beating down your door right away. If you just put up a brand new domain name it will take quite a while for the search engines to find you... Actually, have you ever wondered HOW the search engines will find you?

It's not magic. The search engines will find you when you either tell them that your site exists, or when some other website links to yours. It does not happen automatically.

You could set up a Google Local account or a Google Webmaster Tools account, but neither of those accounts will help you get placed in the search engines quickly.

The best way, and perhaps the only way to get yourself found by a search engine is to go out and ge...

AT: 10/26/2009 09:13:14 PM   0 COMMENTS
Monday, October 26, 2009

12 Things to Know Before Creating Your First Jewelry Website

by Matthew A Perosi
The information on this website caters to jewelry businesses with real brick and mortar stores. Nothing in this article is geared toward etailer only stores.

As you sit and contemplate how to create your first jewelry website here are some things to think about:

  1. You do need a website. You cannot survive without it

  2. All adult users of the Internet use some kind of search engine to find store locations, services and products they are interested in.

  3. Since 2007 Google has tested and virtually perfected the service Google Local, which is designed to bring local customers together with local markets.

  4. Managing online inventory is as time consuming process as initially entering inventory into your POS in the store.

  5. In the article America, Online in the J...

AT: 10/26/2009 06:49:46 PM   3 COMMENTS
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