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Friday, November 13, 2009

How important is good copy for a web site, and how do you get it?

by Matthew A Perosi
You can spend an exorbitant amount of money designing the perfect brochure to give to a customer. IBM once upon a time spent millions of dollars to create paper literature to sell their mainframe servers. Millions of dollars for a brochure that they new was only being given to 10 potential customers.

Please don't take the same approach with writing copy for your website. Don't get me wrong, you do need a well written website, but it does not have to be perfect. Every page of your website should be limited to 500 words or less. Actually 250 to 350 is probably a good measure, and you should try to have some copy on every page or your site.

Compose your copy for a high school junior or senior level education, not because your customers are uneducated, but because that level of reading can be fast and easily unders...
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AT: 11/13/2009 08:29:48 AM   0 COMMENTS
Friday, November 13, 2009

Should you have one person do the site, or should you split the work up by areas of expertise?

by Matthew A Perosi
As with all areas of business, you should assign specific tasks to the people with the appropriate skill set. You should have a designer work on "designing" your website and a programmer to "program" your website. These are two different types of people. The creative designer thinks with one side of their brain and the logical programmer thinks with the scientific side of their brain. Please be skeptical of anyone who says they are both a designer and a programmer as it is extremely infrequent to meet someone who was born with the gift of a balanced creativeness and logical thinking.

On the other hand, someone can learn to be creative after years of experience, and someone can learn how to be a programmer after years of working hard. A programmer can learn to design, but it's akin to painting by numbers. A designer can l...
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AT: 11/13/2009 08:27:33 AM   0 COMMENTS
Friday, November 13, 2009

What are the most challenging aspects of putting a site together?

by Matthew A Perosi
The most challenging aspect of building a website for a jewelry store would be the design. I have seen many people waste their time trying to figure out the best design for their website. Months of wasted time. Technology and website usefulness changes with every season; yes every 3 months. If you start designing you website today with one concept in mind you will find yourself out of date if it takes more than 3 months to launch the site.

Don't get wrapped up in the design aspect. Ask your website designer to suggest pre-made templates that can we tweaked, or go online and search for "jewelry website templates" to find your own. Just pick one and move on. In 6 seasons you will need to change it anyway.

The second challenging aspect with creating a website is the technology you build your website with. Do not ...
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AT: 11/13/2009 08:25:32 AM   0 COMMENTS
Friday, November 13, 2009

How much time and effort should go into designing a site?

by Matthew A Perosi
The design of a website is important in that you want to make sure it is customer friendly. A website owner will experience several stages of understanding, just like grades in school. First Grade would be the jewelry store owner who is setting up their first website. They want to design it themselves, usually modeling it after another website they have seen. Imagine a child in a store pointing to a a toy saying "I want that!" The child does not have a true understanding if the toy is good for them or not. The child wants something fun to play with whereas the parent wants to make sure it's fun and educational.

The jewelry business is a very visual business. Thoughts of fire and brilliance abound all the time. Jewelry store owners usually want to control what their website looks like, down to the location of that ver...
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AT: 11/13/2009 08:23:19 AM   0 COMMENTS
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