Jeweler Website Advisory Group Written Lessons jwag.biz
Jeweler Website Advisory GroupJoin for Free
First Time Visitors | jWAG Blog & Thoughts | The Daily Golden Nugget (read me)
Additional Information: Contact jWAG, Earnings Disclaimer, About jWAG, Training Videos, Privacy Policy, Terms of Service, Written Lessons, Sitemap
Filter Articles By Tag: " Newspaper"
Wednesday, July 07, 2010
I disagree with INSTORE Mag's idea of single media advertising idea.
by Matthew A Perosi, jWAG Founder
I have to disagree. Instore Magazine publishes an email every day with their tips for that day. In today's tip, July 7, 2010 they say "Dominating a single medium, whether it's print, radio, telemarketing or direct mail, can be much more powerful than spreading your message thinly across several different media. This is especially true if you have a very targeted consumer base."

I've learned that concepts of internet marketing are not new, in fact the same marketing ideas for the internet have been around for centuries and used in all other advertising methods. However, when we use these techniques on the internet we can measure response rates in a matter of days rather than the previous months or years that you had to wait.

Anyway, my feeling is this email from Instore Magazine is totally wrong. You really need to ...
VIEW FULL ARTICLE


AT: 07/07/2010 07:34:45 AM   0 COMMENTS
Friday, January 22, 2010
Lesson 2 Vocab 45 - Return on Investment, ROI
by Matthew A Perosi, jWAG Founder
As an entrepreneur I expect you monitor all your advertising expenses. It is important to know how much profit is realized as a result of your advertising spending. This profit is your Return on Investment, or ROI.

I have heard many advertising companies claim that you need to continually flood your message out to the population. This is an especially common claim from magazines, newspapers, radio stations and TV stations. Of course a continual flood of your message translates into a deluge of spent money.

I've heard several advertising agencies state that a 2% response for direct mailings is a great return.

Lucky for you that you are now embarking into the era of new media advertising, where the cost of advertising is much lower and the ROI is much greater.

Once you learn the proper internet marketing skills, ...
VIEW FULL ARTICLE


AT: 01/22/2010 03:12:58 PM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry





Reader's Favorite Articles
Recent Hits All Time Matt's Favorites

Written Lessons
- Facebook -- Your Customers Will Like This
- I Almost Didn't See Ya
- I disagree with INSTORE Mag's idea of single media advertising idea.
- This Just in: Twitter Sells Out, or Now Trending Topics Can Go Up to 11
Advertising Ideas
 
Google Analytics
 
Jewelry Website Design
- Best Way to Layout Jewelry Retail Website?
- Jewelry Website Templates
 
Just Starting Out
- 12 Things to Know Before Creating Your First Jewelry Website
- Building Links to Your Website
- Here's Your Basic Jewelry Website Strategy
- How important is good copy for a web site, and how do you get it?
- How much should jewelers budget for a good web site?
- How much time and effort should go into designing a site?
- Should you have one person do the site, or should you split the work up by areas of expertise?
- Things to think about before you set up a jewelry e-commerce website.
- What are the most challenging aspects of putting a site together?
 
Learning the Basics Course
- Lesson 1 - Introduction & Search Engines
- Lesson 1 - PDF: Introduction & Search Engines
- Lesson 2 - Website Vocabulary Introduction
- Lesson 2 Vocab 01 - Search Engine Optimization, SEO
- Lesson 2 Vocab 02 - 202 Response
- Lesson 2 Vocab 03 - 301 Redirect
- Lesson 2 Vocab 04 - 302 Redirect
- Lesson 2 Vocab 05 - AdSense, Google Adsense
- Lesson 2 Vocab 06 - AdWords, Google AdWords, Pay Per Click, PPC
- Lesson 2 Vocab 07 - Analytics
- Lesson 2 Vocab 08 - Authority Website
- Lesson 2 Vocab 09 - Black Hat
- Lesson 2 Vocab 10 - Blog, Blogging, Blogger, and Articles
- Lesson 2 Vocab 11 - Bot, Spider
- Lesson 2 Vocab 12 - Bounce Rate
- Lesson 2 Vocab 13 - Bread Crumbs
- Lesson 2 Vocab 14 - CAPTCHA
- Lesson 2 Vocab 15 - Cloaking
- Lesson 2 Vocab 16 - Comment Spam
- Lesson 2 Vocab 17 - Content
- Lesson 2 Vocab 18 - Content Management System, CMS
- Lesson 2 Vocab 19 - Conversion Rate and List Building
- Lesson 2 Vocab 20 - Crawl and Indexing
- Lesson 2 Vocab 21 - Delisting, Banned
- Lesson 2 Vocab 22 - Directory
- Lesson 2 Vocab 23 - Firefox Web Browser
- Lesson 2 Vocab 24 - Form
- Lesson 2 Vocab 25 - Hacking, Hacker
- Lesson 2 Vocab 26 - HTML
- Lesson 2 Vocab 27 - Heading
- Lesson 2 Vocab 28 - Hosting
- Lesson 2 Vocab 29 - Hyperlink, Link, Reciprocal Links, Backlink & Inbound Links
- Lesson 2 Vocab 30 - Keyword Phrase
- Lesson 2 Vocab 31 - Keyword Stuffing
- Lesson 2 Vocab 32 - Link Bait
- Lesson 2 Vocab 33 - Link Popularity
- Lesson 2 Vocab 34 - Link Building
- Lesson 2 Vocab 35 - Log File
- Lesson 2 Vocab 36 - Meta Description
- Lesson 2 Vocab 37 - Meta Keywords
- Lesson 2 Vocab 38 - Meta Robots
- Lesson 2 Vocab 39 - Meta Tags
- Lesson 2 Vocab 40 - Organic Listing
- Lesson 2 Vocab 41 - PageRank
- Lesson 2 Vocab 42 - Page Title
- Lesson 2 Vocab 43 - PCI Compliance
- Lesson 2 Vocab 44 - Rank, Ranking
- Lesson 2 Vocab 45 - Return on Investment, ROI
- Lesson 2 Vocab 46 - Search Engine Marketing, SEM
- Lesson 2 Vocab 47 - Sitemap
- Lesson 2 Vocab 48 - Social Media
- Lesson 2 Vocab 49 - SSL Certificate, Secure Socket Layer
- Lesson 2 Vocab 50 - URL
- Lesson 2 Vocab 51 - Usability
- Lesson 2 Vocab 52 - Web Page vs. Website vs. Domain Name
- Lesson 2 Vocab 53 - White Hat
 
Search Engine Optimization
- SEO Introduction
 
Top Lists
 
Website Functionality
- Music on Your Website

Member of Manufacturing Jewelers & Suppliers of America
Jeweler Website Advisory Group