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Friday, January 22, 2010

Lesson 2 Vocab 53 - White Hat

by Matthew A Perosi
Throughout this entire lesson I mentioned several times that there are methods that should be avoided. The entire industry calls these bad methods "Black Hat SEO."

Even though this is a long lesson on vocabulary, I gave examples of several good jewelry SEO ideas. All these good methods are referred to as "White Hat SEO."

As long as you stick to White Hat search engine optimization techniques you should be able to quickly elevate your website to higher and higher ranking. ...
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AT: 01/22/2010 03:27:24 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 46 - Search Engine Marketing, SEM

by Matthew A Perosi
This is the term we use when talking about all the efforts involved with optimization, pay per click, writing good page titles, writing good meta descriptions.

SEM also includes the process of getting information about you and your jewelry store published on other websites. As you publish more information about your jewelry store it will also show up in the search engines when someone looks for your name or store name.

More visibility, even if it only publicizes your store name, will ad credibility. You are probably wondering how this additional visibility creates credibility, so let me explain.

Once you start reviewing your website stats you will quickly discover that the most popular "keyword phrase<...
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AT: 01/22/2010 03:14:44 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 44 - Rank, Ranking

by Matthew A Perosi
Positioning and visibility is very important for successful advertising. Within search engines we refer to visibility as "ranking." The higher your website is positioned on a search engine results page, the higher the "rank" or "ranking."

Google and Yahoo have secret methods of determining the best ranking for your website. They keep their methods a secret so no one can abuse the system. Every search engine optimization professional and SEO service company, including ours, is making their best guesses for how to increase website ranking.

The search engine results pages show 10 web page results at a time. Terminology is a little flexible when referring to ranking results. For example, a web pag...
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AT: 01/22/2010 03:11:01 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 42 - Page Title

by Matthew A Perosi
This is by far the most important place on your web page for keyword phrases to affect your search engine visibility.

That was important so let me say it again: Page Title is the most important place on your website that affects your search engine visibility.

The page title is the first thing someone reads when looking through the search results pages; it should be clearly written to say exactly what the page is about.

The title of the page should match the Heading 1 of the page, and it should match the entire topic of the page. ...
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AT: 01/22/2010 03:08:43 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 41 - PageRank

by Matthew A Perosi
PageRank, abbreviated PR, is a trademark of Google's and is irrelevant to all other search engines. PageRank is one of Google's many methods of indicating the popularity of a website as a number ranging from 0 (least popular) to 10 (most popular).

Previously I explained that links from Authority websites are more valuable than links from small websites. PageRank is a numerical representation of how valuable all those other backlinks are to your site.

PageRank, Authority websites and Link Popularity are all related. The larger your website becomes the more of a chance it will become an Authority. As it gains Authority status more and more people will link to it, thus providing votes for your website.

Each link, or vote, will help to increase your PageRank.

On a regular basis Google will count up ...
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AT: 01/22/2010 03:06:08 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 40 - Organic Listing

by Matthew A Perosi
Most of the things we teach you deal with the correct ways to design, program and write copy for your website. We want you to learn the correct way so your website will appear in search engines when someone searches for your product or service.

Even though your education is just beginning, you probably already know what an "organic listing" is. Except that no one pointed to it and told you the name.

Think of the layout Google and Yahoo! show when you search for something. Typically you see ads at the top, you see ads on the right side, and on the left is a list of web pages that match your requested search.

The "organic listings" are all the websites on the left side. These unpaid listings appear because the search engines have calculated them to be the best match for the keyword phrase that was searched. ...
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AT: 01/22/2010 03:05:01 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 32 - Link Bait

by Matthew A Perosi
Remember what was said earlier, Content is King. The larger and more interesting your jewelry website is the better results you will have from search engines. But how exactly does that happen?

The natural method to develop better results over time is random unsolicited linking from other websites to yours. If that sounds confusing, just keep reading because I'm going to explain it right now.

Remember before when I mentioned Reciprocal Linking? You ask someone to put a link on their website in exchange for a link on yours. But an unsolicited link is much more valuable...
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AT: 01/22/2010 02:50:06 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 02 - 202 Response

by Matthew A Perosi
If you're saying "oh great, he's starting with the technical stuff," you'd be correct. Remember that the internet is nothing more than a bunch of computers that talk to each other. They talk in 1's and 0's and other strings of numbers and strange characters. As the internet has evolved many of us tech-heads have realized that you guys, the non-techies need to be shielded from this stuff.

You don't need to know what those crazy numbers are all about, you just need to know how to use it, have fun and more importantly make money with the technology. There will always be a tech savvy person around to help you, if you just ask.

However, there are still technical terms that need to punch through that shielding because there's no other way to explain them. The entire family of website codes is part of that technical ...
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AT: 01/22/2010 03:24:23 AM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 - Website Vocabulary Introduction

by Matthew A Perosi
In our first lesson we talked about the search engines, how to use them, how the search results were laid out and introduced some terminology. In this lesson we will introduce most of the vocabulary you will encounter while working on your website. In my own continual education I find that the biggest hurdle for me is to simply learn the new vocabulary terms involved. Indeed, once I fully understand those new words I am able to consume the educational material faster.

As always with the Jeweler Website Advisory Group, this lesson will be presented using examples that directly related to you, the jewelry business owner. The common lexicon within your industry is infused into this training for your ease of understanding.

I'll present the vocabulary in alphabetical order, but I'd like to recap the terms you have alr...
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AT: 01/22/2010 03:08:37 AM   0 COMMENTS
Sunday, January 10, 2010

Lesson 1 - PDF: Introduction & Search Engines

by Matthew A Perosi
Learning the Basics

Lesson 1 - Introduction & Search Engines

Click Here: This is the PDF version for you to print out and put in a binder.


...
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AT: 01/10/2010 05:17:39 AM   0 COMMENTS
Sunday, January 10, 2010

Lesson 1 - Introduction & Search Engines

by Matthew A Perosi
The Learning the Basics course is a collection of written and recorded training intended for the absolute beginner. If you just put up a website and really need to figure out what to do, and what search engine optimization, and search engine marketing is all about, then this course is for you. A lot of topics will be covered and perhaps the information here will be beneficial for people who already have gotten started and just really need to fill in all the gaps between what they have learned.

Search engine optimization and search engine marketing is a very tedious task. It's not difficult, it just takes a while to learn all the steps and important procedures in what to do and what not to do.

Once you learn all the basics of search engine optimization it will be rather surprising how easy it is to elevate your web...
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AT: 01/10/2010 04:53:42 AM   0 COMMENTS
Friday, November 13, 2009

How important is good copy for a web site, and how do you get it?

by Matthew A Perosi
You can spend an exorbitant amount of money designing the perfect brochure to give to a customer. IBM once upon a time spent millions of dollars to create paper literature to sell their mainframe servers. Millions of dollars for a brochure that they new was only being given to 10 potential customers.

Please don't take the same approach with writing copy for your website. Don't get me wrong, you do need a well written website, but it does not have to be perfect. Every page of your website should be limited to 500 words or less. Actually 250 to 350 is probably a good measure, and you should try to have some copy on every page or your site.

Compose your copy for a high school junior or senior level education, not because your customers are uneducated, but because that level of reading can be fast and easily unders...
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AT: 11/13/2009 08:29:48 AM   0 COMMENTS
Monday, October 26, 2009

Building Links to Your Website

by Matthew A Perosi
So you just finished putting up a website.

Great!

Fantastic!

Now what?

Sorry to say you will not have visitors beating down your door right away. If you just put up a brand new domain name it will take quite a while for the search engines to find you... Actually, have you ever wondered HOW the search engines will find you?

It's not magic. The search engines will find you when you either tell them that your site exists, or when some other website links to yours. It does not happen automatically.

You could set up a Google Local account or a Google Webmaster Tools account, but neither of those accounts will help you get placed in the search engines quickly.

The best way, and perhaps the only way to get yourself found by a search engine is to go out and ge...
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AT: 10/26/2009 09:13:14 PM   0 COMMENTS
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