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Friday, January 22, 2010

Lesson 2 Vocab 44 - Rank, Ranking

by Matthew A Perosi
Positioning and visibility is very important for successful advertising. Within search engines we refer to visibility as "ranking." The higher your website is positioned on a search engine results page, the higher the "rank" or "ranking."

Google and Yahoo have secret methods of determining the best ranking for your website. They keep their methods a secret so no one can abuse the system. Every search engine optimization professional and SEO service company, including ours, is making their best guesses for how to increase website ranking.

The search engine results pages show 10 web page results at a time. Terminology is a little flexible when referring to ranking results. For example, a web pag...

AT: 01/22/2010 03:11:01 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 40 - Organic Listing

by Matthew A Perosi
Most of the things we teach you deal with the correct ways to design, program and write copy for your website. We want you to learn the correct way so your website will appear in search engines when someone searches for your product or service.

Even though your education is just beginning, you probably already know what an "organic listing" is. Except that no one pointed to it and told you the name.

Think of the layout Google and Yahoo! show when you search for something. Typically you see ads at the top, you see ads on the right side, and on the left is a list of web pages that match your requested search.

The "organic listings" are all the websites on the left side. These unpaid listings appear because the search engines have calculated them to be the best match for the keyword phrase that was searched. ...

AT: 01/22/2010 03:05:01 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 32 - Link Bait

by Matthew A Perosi
Remember what was said earlier, Content is King. The larger and more interesting your jewelry website is the better results you will have from search engines. But how exactly does that happen?

The natural method to develop better results over time is random unsolicited linking from other websites to yours. If that sounds confusing, just keep reading because I'm going to explain it right now.

Remember before when I mentioned Reciprocal Linking? You ask someone to put a link on their website in exchange for a link on yours. But an unsolicited link is much more valuable...

AT: 01/22/2010 02:50:06 PM   0 COMMENTS
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