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Sunday, January 10, 2010

Lesson 1 - PDF: Introduction & Search Engines

by Matthew A Perosi
Learning the Basics

Lesson 1 - Introduction & Search Engines

Click Here: This is the PDF version for you to print out and put in a binder.


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AT: 01/10/2010 05:17:39 AM   0 COMMENTS
Sunday, January 10, 2010

Lesson 1 - Introduction & Search Engines

by Matthew A Perosi
The Learning the Basics course is a collection of written and recorded training intended for the absolute beginner. If you just put up a website and really need to figure out what to do, and what search engine optimization, and search engine marketing is all about, then this course is for you. A lot of topics will be covered and perhaps the information here will be beneficial for people who already have gotten started and just really need to fill in all the gaps between what they have learned.

Search engine optimization and search engine marketing is a very tedious task. It's not difficult, it just takes a while to learn all the steps and important procedures in what to do and what not to do.

Once you learn all the basics of search engine optimization it will be rather surprising how easy it is to elevate your web...
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AT: 01/10/2010 04:53:42 AM   0 COMMENTS
Friday, November 13, 2009

How important is good copy for a web site, and how do you get it?

by Matthew A Perosi
You can spend an exorbitant amount of money designing the perfect brochure to give to a customer. IBM once upon a time spent millions of dollars to create paper literature to sell their mainframe servers. Millions of dollars for a brochure that they new was only being given to 10 potential customers.

Please don't take the same approach with writing copy for your website. Don't get me wrong, you do need a well written website, but it does not have to be perfect. Every page of your website should be limited to 500 words or less. Actually 250 to 350 is probably a good measure, and you should try to have some copy on every page or your site.

Compose your copy for a high school junior or senior level education, not because your customers are uneducated, but because that level of reading can be fast and easily unders...
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AT: 11/13/2009 08:29:48 AM   0 COMMENTS
Monday, October 26, 2009

Building Links to Your Website

by Matthew A Perosi
So you just finished putting up a website.

Great!

Fantastic!

Now what?

Sorry to say you will not have visitors beating down your door right away. If you just put up a brand new domain name it will take quite a while for the search engines to find you... Actually, have you ever wondered HOW the search engines will find you?

It's not magic. The search engines will find you when you either tell them that your site exists, or when some other website links to yours. It does not happen automatically.

You could set up a Google Local account or a Google Webmaster Tools account, but neither of those accounts will help you get placed in the search engines quickly.

The best way, and perhaps the only way to get yourself found by a search engine is to go out and ge...
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AT: 10/26/2009 09:13:14 PM   0 COMMENTS
Monday, October 26, 2009

SEO Introduction

by Matthew A Perosi
Building a website is only the beginning of what you need to do for success while using internet tools. If you truly want to achieve online success, you need to establish some type of marketing online which you can either manage yourself or hire professional service providers.

What exactly is SEO?
Search Engine Optimization is the term used to describe the process of optimizing a website for better organic listings on the left hand side of the search engine results page (known as a SERP). The search engines read your website and use your naturally written website copy to determine how to rank your site.

The best ranking is achieved through a combination of several fine tuned factors such as keyword research, rewriting pages on your site to match the keywords, correct website layout and proper use of var...
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AT: 10/26/2009 06:34:17 PM   0 COMMENTS
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