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Thursday, June 24, 2010

Reasons to Create a Niche Jewelry Website

by Matthew A Perosi
The advances in mobile technologies and features of Google Maps Mobile have paved the way, and an iron clad reason, for retail jewelry stores to have mobile ready websites. Mobile ready websites are absolutely necessary to bring customers right to your front door.

But as an additional source of income you can sell products easily out your back door if you can find the right niche jewelry industry to target.

When it comes to shopping online people prefer to buy from stores that specialize. Our research indicates that when someone finds a knowledgeable vendor in their area of interest, they tend to come back again and again.

Obviously as a jewelry store you carry thousands of items from different jewelry categories in your store. But why not set up a website focusing on one particular category of jewelr...

AT: 06/24/2010 10:30:05 AM   0 COMMENTS
Tuesday, June 08, 2010

Don't compete with BlueNile, you will lose money.

by Matthew A Perosi
There are a few reasons a jewelry store might seek to put up a website. Off the reasons we've heard in my office here are the popular ones:
1. Need an online presence because their customers ask.
2. Want a website to sell online.
3. Want a website to describe their products and services.
4. Want a website to sell diamonds online and compete with

Many jewelry stores have told us stories of people walking in with printouts from BlueNile. Actually BlueNile provides an easy printout ability just for that reason. But this is a poor reason, and a bad reason to want to create a jewelry website for your business.

Other than BlueNile a jewelry store also needs to compete with Tiffany & Co., Zales Corp (Zales and Gordon's) and Signet Jewelers (Sterling, Kay and Jarad). These are all gi...

AT: 06/08/2010 10:48:50 AM   0 COMMENTS
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