An unknown error occurred:
DBError
db=/stand/base/analytics/t_user.db&AUTONUMBER=ID
Database file could not be found or opened

Reader's Favorite Articles
Recent Hits All Time Matt's Favorites

Written Lessons

Filter Articles By Tag: " Tiffany"

Thursday, June 24, 2010

Reasons to Create a Niche Jewelry Website

by Matthew A Perosi
The advances in mobile technologies and features of Google Maps Mobile have paved the way, and an iron clad reason, for retail jewelry stores to have mobile ready websites. Mobile ready websites are absolutely necessary to bring customers right to your front door.

But as an additional source of income you can sell products easily out your back door if you can find the right niche jewelry industry to target.

When it comes to shopping online people prefer to buy from stores that specialize. Our research indicates that when someone finds a knowledgeable vendor in their area of interest, they tend to come back again and again.

Obviously as a jewelry store you carry thousands of items from different jewelry categories in your store. But why not set up a website focusing on one particular category of jewelr...
VIEW FULL ARTICLE


AT: 06/24/2010 10:30:05 AM   0 COMMENTS
Tuesday, June 08, 2010

Don't compete with BlueNile, you will lose money.

by Matthew A Perosi
There are a few reasons a jewelry store might seek to put up a website. Off the reasons we've heard in my office here are the popular ones:
1. Need an online presence because their customers ask.
2. Want a website to sell online.
3. Want a website to describe their products and services.
4. Want a website to sell diamonds online and compete with BlueNile.com.

Many jewelry stores have told us stories of people walking in with printouts from BlueNile. Actually BlueNile provides an easy printout ability just for that reason. But this is a poor reason, and a bad reason to want to create a jewelry website for your business.

Other than BlueNile a jewelry store also needs to compete with Tiffany & Co., Zales Corp (Zales and Gordon's) and Signet Jewelers (Sterling, Kay and Jarad). These are all gi...
VIEW FULL ARTICLE


AT: 06/08/2010 10:48:50 AM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry