Top of the page (Header):
• Include a logo and or photo of your store. Make the logo/photo clickable back to your home page.
• In the top right corner of the page you need to include links to the most common things your visitors will look for. Normally this is your Contact Us, Directions to Our Store, Store hours. Other things that might be popular are Store Events, Contest Registration, Register to Win, Daily On-line Specials. Also note that you can and should change this set of links to match your advertising.
• With e-commerce sites you should also have a link to login to the customer account.
• You could have a main navigation menu in your header, but only if those menu ...