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Friday, January 22, 2010

Lesson 2 Vocab 53 - White Hat

by Matthew A Perosi
Throughout this entire lesson I mentioned several times that there are methods that should be avoided. The entire industry calls these bad methods "Black Hat SEO."

Even though this is a long lesson on vocabulary, I gave examples of several good jewelry SEO ideas. All these good methods are referred to as "White Hat SEO."

As long as you stick to White Hat search engine optimization techniques you should be able to quickly elevate your website to higher and higher ranking. ...

AT: 01/22/2010 03:27:24 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 31 - Keyword Stuffing

by Matthew A Perosi
Black Hat alert! Keyword stuffing is a technique whereby you write content for your website that is overly contrived with an unnatural repetition of the same words.

The hope is that by having the same word repeated many times Google will think you are an authority on that keyword. But that's wrong.

Actually Google prefers to find content that is written naturally by humans, with the intent that it will be read by humans. Overly contrived pages are difficult to read. Google's built in grammar checker will detect and flag your page as keyword stuffed.

Although I've never heard of someone getting banned from search engines for keyword stuffing, the practice is automatically detectable by search engines and...

AT: 01/22/2010 02:48:10 PM   0 COMMENTS
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