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Wednesday, July 07, 2010

I disagree with INSTORE Mag's idea of single media advertising idea.

by Matthew A Perosi
I have to disagree. Instore Magazine publishes an email every day with their tips for that day. In today's tip, July 7, 2010 they say "Dominating a single medium, whether it's print, radio, telemarketing or direct mail, can be much more powerful than spreading your message thinly across several different media. This is especially true if you have a very targeted consumer base."

I've learned that concepts of internet marketing are not new, in fact the same marketing ideas for the internet have been around for centuries and used in all other advertising methods. However, when we use these techniques on the internet we can measure response rates in a matter of days rather than the previous months or years that you had to wait.

Anyway, my feeling is this email from Instore Magazine is totally wrong. You really ...

AT: 07/07/2010 07:34:45 AM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 06 - AdWords, Google AdWords, Pay Per Click, PPC

by Matthew A Perosi
If you have a brand new website and need customers overnight, then AdWords is your answer. You can also use AdWords to attract new customers and even test advertising ideas.

Google makes most of their money with AdWords, and if you are not careful you will be contributing a lot of your own money to their monthly profits.

At the time of this writing, the AdWords system is currently the best paid online advertising method. It's easy to create an account, create ads and pay them. The hope is that you will get lots of customers.

Here's how it works. The ads you create can be text ads, video ads, image ads, map ads and even tv ads.

You need to associate your ads with different words that you would like to target. Your ad will appear in front of someone when they type one of those words into a search ...

AT: 01/22/2010 01:24:21 PM   0 COMMENTS
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