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Friday, January 22, 2010

Lesson 2 Vocab 48 - Social Media

by Matthew A Perosi
Like Search Engine Marketing, the phrase "Social Media" is an all inclusive term referring to any membership website. A membership website is one that gives you the ability to join, create a profile, and directly interact with other website members and friends of yours.

Generic examples of Social Media websites are Facebook, Twitter, MySpace, LinkedIn, Classmates, StumbleUpon and YouTube. There are thousands of others.

Some jewelry specific Social Media websites include Polygon and Instore Magazine.

I urge you to get involved with at least one social media website. You should start with the same one most of your customers are using. You should eventually join another after you have learned some online marketing skills specific to social media.

There are very specific methods you should use for a...
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AT: 01/22/2010 03:18:02 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 33 - Link Popularity

by Matthew A Perosi
So far we've talked about different types of links, and the different vocabulary when referring to a link to your website vs. a link to someone else's website. And we talked about Reciprocal Linking, Link Bait and Authority Websites and how they all relate. We've covered a lot of ground in this lesson and there's still a lot more to go.

Let's think about Authority Websites again. An authority site is one which has shown a proficiency in a particular topic, and Goog...
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AT: 01/22/2010 02:52:26 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 29 - Hyperlink, Link, Reciprocal Links, Backlink & Inbound Links

by Matthew A Perosi
Set up a mobile website easily with CityQRCode.com. Get your own multi page mobile website with 6 different easy to understand and use QR Codes with forehead slapping ROI tracking. Your signup, the mobile website and 1st QR code are free.
The World Wide Web is called a "web" because of how one site is able to connect to another site through "hyperlinks" that create a spider web of information. There's a small amount of HTML programming involved with creating a hyperlink.

These hyperlinks, or "links" for short, are nothing more than a few words that, when clicked, will make your web browser jump to ...
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AT: 01/22/2010 02:36:22 PM   0 COMMENTS
Sunday, January 10, 2010

Lesson 1 - PDF: Introduction & Search Engines

by Matthew A Perosi
Learning the Basics

Lesson 1 - Introduction & Search Engines

Click Here: This is the PDF version for you to print out and put in a binder.


...
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AT: 01/10/2010 05:17:39 AM   0 COMMENTS
Sunday, January 10, 2010

Lesson 1 - Introduction & Search Engines

by Matthew A Perosi
The Learning the Basics course is a collection of written and recorded training intended for the absolute beginner. If you just put up a website and really need to figure out what to do, and what search engine optimization, and search engine marketing is all about, then this course is for you. A lot of topics will be covered and perhaps the information here will be beneficial for people who already have gotten started and just really need to fill in all the gaps between what they have learned.

Search engine optimization and search engine marketing is a very tedious task. It's not difficult, it just takes a while to learn all the steps and important procedures in what to do and what not to do.

Once you learn all the basics of search engine optimization it will be rather surprising how easy it is to elevate your web...
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AT: 01/10/2010 04:53:42 AM   0 COMMENTS
Saturday, November 14, 2009

Best Way to Layout Jewelry Retail Website?

by Matthew A Perosi
This is a common question asked of my design team over at JewelerWebsites.com. So here's the basic idea.

Top of the page (Header):
• Include a logo and or photo of your store. Make the logo/photo clickable back to your home page.
• In the top right corner of the page you need to include links to the most common things your visitors will look for. Normally this is your Contact Us, Directions to Our Store, Store hours. Other things that might be popular are Store Events, Contest Registration, Register to Win, Daily On-line Specials. Also note that you can and should change this set of links to match your advertising.
• With e-commerce sites you should also have a link to login to the customer account.
• You could have a main navigation menu in your header, but only if those menu ...
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AT: 11/14/2009 09:16:03 AM   0 COMMENTS
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