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Friday, January 22, 2010

Lesson 2 Vocab 37 - Meta Keywords

by Matthew A Perosi
The "Meta Keywords" is part of the HTML family of programming tags that many people believe help with your SEO efforts. It doesn't matter if you knowing how to program it or where it belongs inside web pages because it's worthless for SEO. In fact the only thing a "Meta keyword" is good for is to confuse your rival jewelry store.

It wasn't always this way. Meta Keywords weren't always worthless. In the mid 90s they were used as the main way for search engines to analyze your website. But unscrupulous people decided to stuff hundreds or repetitive keywords into the Meta Keywords setting making their website the most popular.

And when they dropped in popularity they would simply add another hundred permutations of their keyword into this meta tag field.

Around 1997 all search engines stopped using this meta ...

AT: 01/22/2010 03:00:03 PM   0 COMMENTS
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