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Tuesday, June 08, 2010

Don't compete with BlueNile, you will lose money.

by Matthew A Perosi
There are a few reasons a jewelry store might seek to put up a website. Off the reasons we've heard in my office here are the popular ones:
1. Need an online presence because their customers ask.
2. Want a website to sell online.
3. Want a website to describe their products and services.
4. Want a website to sell diamonds online and compete with BlueNile.com.

Many jewelry stores have told us stories of people walking in with printouts from BlueNile. Actually BlueNile provides an easy printout ability just for that reason. But this is a poor reason, and a bad reason to want to create a jewelry website for your business.

Other than BlueNile a jewelry store also needs to compete with Tiffany & Co., Zales Corp (Zales and Gordon's) and Signet Jewelers (Sterling, Kay and Jarad). These are all gi...
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AT: 06/08/2010 10:48:50 AM   0 COMMENTS
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