This is an expanded lesson on setting up your Google Places account.
Google has made it so easy for people to find you from their cell phone. Any cell phone that can download the Google Maps App. has the power to lead customers right to your doorstep. There are more cell phone in use in the US than there are computers. More and more people don't wait until the next time they are at their computer to do find what they need.
The internet provides instant gratification for shopping online, but our cell phones provide instant gratification in the real world.
Looking for food? With Google you can speak your request "restaurants" and all the restaurants within a reasonable walking distance will show up on your cell phone. The next person to request "jewelry" or "gold buying" or "jewelry stores" in your ... VIEW FULL ARTICLE
I have to disagree. Instore Magazine publishes an email every day with their tips for that day. In today's tip, July 7, 2010 they say "Dominating a single medium, whether it's print, radio, telemarketing or direct mail, can be much more powerful than spreading your message thinly across several different media. This is especially true if you have a very targeted consumer base."
I've learned that concepts of internet marketing are not new, in fact the same marketing ideas for the internet have been around for centuries and used in all other advertising methods. However, when we use these techniques on the internet we can measure response rates in a matter of days rather than the previous months or years that you had to wait.
Anyway, my feeling is this email from Instore Magazine is totally wrong. You really ... VIEW FULL ARTICLE
The Learning the Basics course is a collection of written and recorded training intended for the absolute beginner. If you just put up a website and really need to figure out what to do, and what search engine optimization, and search engine marketing is all about, then this course is for you. A lot of topics will be covered and perhaps the information here will be beneficial for people who already have gotten started and just really need to fill in all the gaps between what they have learned.
Search engine optimization and search engine marketing is a very tedious task. It's not difficult, it just takes a while to learn all the steps and important procedures in what to do and what not to do.
Once you learn all the basics of search engine optimization it will be rather surprising how easy it is to elevate your web... VIEW FULL ARTICLE
Sorry to say you will not have visitors beating down your door right away. If you just put up a brand new domain name it will take quite a while for the search engines to find you... Actually, have you ever wondered HOW the search engines will find you?
It's not magic. The search engines will find you when you either tell them that your site exists, or when some other website links to yours. It does not happen automatically.
You could set up a Google Local account or a Google Webmaster Tools account, but neither of those accounts will help you get placed in the search engines quickly.
The best way, and perhaps the only way to get yourself found by a search engine is to go out and ge... VIEW FULL ARTICLE
Want to know what to do with your jewelry website? I bet you think you need to sell online don't you?
Well before you jump to that conclusion let's talk about what most other industries are doing... What is Bob's Bait and Tackle on Main St USA doing? Trying to get more business, right? He wants more foot traffic, right? Does he want to sell a lure to someone across the country? Sure he does! But what about live bait? I doubt it.
So that's the local guy, right? Your neighbor. But what about Costco, esurance or CVS?
Well, Costco does have a huge online store, and you can use a VISA and MC credit card to pay. They don't allow that in the store. And when the store runs out of something you can still order it online and have it shipped. But they also allow you to upload digital photos direct from... VIEW FULL ARTICLE
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry