You are not a web programmer. You are a jewelry business owner. It should not be your job to program your website, nor should you try to learn to program your website. You should concentrate on what you do best and let the actual website programming be done by a professional.
On the other hand, website programming is totally different than managing your online product catalog, or adding content and articles to your site.
You should never set up a website without the ability to easily change the information in it. I'm not saying you need to learn how to program; I'm saying you need to learn how to change your words, photos and products.
In order to make changes you need a "Content Management System" that can be accessed through a web browser. The content management system, or CMS for short, gives you easy e...