Most people look at the Search Engines right away, but there's a lot of other valuable information in there, and an answer to a very common question we hear a lot. That question is "Should I cancel my Yellow Pages advertising?"
Take a look at your list of Referring Sites. These are all the places that have links to you. Surprisingly, every retail jeweler website we've ever analyzed will have yellowpages.com, insiderpages.com and yp.yahoo.com all listed as referring sites.
What's even more surprising is that if you cancel your ad, or never even had one, you will still see traffic from YellowPages.com. It's usually pretty high quality with a low Bounce Rate and high Average Time on Site.
So save your monthly money and cancel that Yellow Pages ad when it's up for renewal. They won't remove your listing from their website either.