Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

Set Google's Image Search On Fire

by
Our last two Nuggets explained the importance of naming your images more effectively for greater SEO value. But what if you don't have the time, or the ability to name your images?

Built into standard HTML coding is the ability to include an "alt" tag and a "title" tag for every image. These are parameters that would be placed inside the HTML image tag. Here's what it looks like...

Generic HTML image tag:
<img src="IMG_0001.jpg" />

HTML image tag with alt and title parameters:
<img src="IMG_0001.jpg" alt="Zeevoog Diamond in a Diamond pendant" title="Zeevoog Diamond in a Diamond pendant" />

The alt/title parameters serve many very useful functions online, here are a few:

1. When you hover your mouse over the image, you will see the alt/title text in a popup bubble.
2. Screen reading programs will read the words aloud.
3. The text will appear in the browser while the image is downloading over a slow connection.
4. The text will appear in a browser if the image is blocked or accidentally broken.

Although those 4 functions are pretty easy to see and understand, we're suggesting additional SEO value to using the alt/title parameters. Take a close look at the image above; the name is IMG_0001.jpg. Without looking at the image yourself you would never know that it's a black diamond embedded with a colorless diamond. You need a clue, and Google needs a clue. That clue is provided in the alt/title information.

Google will trust the "Zeevoog Diamond in a Diamond pendant" description and include it in the image search results. The alt/title information should be limited to about 10 words, and we recommend not writing in complete sentences.

This technique will only work on your own jewelry store's website, or your blog. Your content management system should have a way to set the alt and title parameters for every image you upload.

If you really want to set the web on fire with tons of images in Google's search, you can have your product catalog programmed to automatically include alt and title information for each style in your jewelry catalog.
AT: 01/05/2012 04:38:12 AM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!


0 Comments on Set Google's Image Search On Fire

Post a Comment
Name:

Check here for Anonymous
Email

Website:

 
Please contact me at the phone number and address below
Phone Number

Address:

 
Comment:

 
User Verification
4 5 6 9 1 4 2 7
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry