Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

Halloween Headlines and Halloween Ideas for Jewelers

Halloween Headlines and Halloween Ideas for Jewelers 5915-daily-golden-nugget-846Even though Halloween is 10 days away, you are probably heavily planning your Holiday Season advertising without really considering any last minute Halloween ads. You don't have to plan too much to whip up some last minute marketing for Halloween. Your website's home page, Facebook, Google+, Twitter, and any email marketing over the next 10 days could use a dash of Halloween humor.

Here are some of the products that are popularly advertised for Halloween and some headlines and phrases that other companies have used over the last few years. Read through them for some quick inspiration of your own.

"Skeleton" watches
Any jewelry with skulls, spiders, ghosts, bats, owls, or cats
Any jewelry with spikes, witches, witch shoes, witch hats, broomsticks

"No bones about it - Skeleton Watch on Sale"
"Treat Yourself!"
"Yikes! 40%OFF - You have nothing to fear..."
"Trick or Treat..."
"Killer deal slashes price to ONLY $200"
"Treat Yourself to _______"
"Spooky Good Savings"
"Shop our charming Halloween Collection today!"
"Open this email (if you dare)..."
"Happy Halloween! No Tricks, Just Treats"
"Our Trick, Your Treat!"
"We've scared up an extra few savings... just for you."
"No tricks, just a fin treat for you today!"
"Take 10% off Black & White Jewelry" (referring to B&W diamond jewelry)
"Don't be afraid of the dark..." (referring to any black color jewelry or watches)

Take a look around your store today and see what types of offers you can scare up for yourself.

You're probably going to need some quick photography for your website and emails. Don't simply take photos on a white or black background. You have a real opportunity to be a little silly with the photos because you'll need to have some artwork that ties into the headline.

Pumpkins, gourds, maize, hay, or just a few brown leaves will all lend themselves nicely as creative backgrounds for your photos. You can pick up a small pumpkin, a multi-color gourd, or multi-color maize during a quick trip to the grocery store today. Or you can just run outside and look for some nice looking fall leaves.

Don't get too fancy with the photo process, just make sure the jewelry is well lit, and in focus. Use your digital camera or your smartphone if you have to.

Remember that this is Halloween: a time when people allow themselves to be a little silly and dress up in costumes to have some fun. You should allow yourself to be a little more creative and fun with this quick marketing too.

From my point of view, it should take you less time to run to the grocery store for a pumpkin and take a few photos than it will for you to send an email blast and post the special to the website. All-in-all, this shouldn't take more than 6-8 hours of time shared among a few people.

Rather than sending another boring email message that no one wants to read, this is a perfectly good reason to send an email blast, and something your readers will at least enjoy looking at.

AT: 10/21/2013 05:46:03 AM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!

0 Comments on Halloween Headlines and Halloween Ideas for Jewelers

Post a Comment

Check here for Anonymous


Please contact me at the phone number and address below
Phone Number



User Verification
4 3 7 5 9 3 1 7
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry