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Friday, April 28, 2017

The Right Choice for the Tight Budget: Google AdWords vs. Facebook Ads

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The Right Choice for the Tight Budget: Google AdWords vs. Facebook Ads daily-golden-nugget-1554-43
Because the online paid advertising playing field changes monthly, my clients constantly ask for my current recommendation for where to spend their limited marketing budget. Although there are many online advertising possibilities, I prefer that businesses use Google AdWords and Facebook Advertising because the ads can be changed frequently to highlight current offers.

Beware of Changing AdWords


Google AdWords is a complicated system that can be learne...
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AT: 04/28/2017 07:39:54 AM   0 COMMENTS   LINK TO THIS GOLD NUGGET   VIEW JUST THIS GOLD NUGGET
Friday, April 21, 2017

Make Smarter Decisions Based On Your Website Reports

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Make Smarter Decisions Based On Your Website Reports daily-golden-nugget-1553-21
Retail is being redefined every day. Everyone still looks at their bottom line sales, but it doesn't matter anymore if the sales are from foot traffic through the front door or via shipping boxes out the back. While most retail businesses are still struggling to figure out how to bring foot traffic back in the front door, I submit that it's probably easier to learn what it takes to build your ecommerce business and increase the flow of shipped product instead.

With regard to marketing, the common p...
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AT: 04/21/2017 11:17:22 AM   0 COMMENTS   LINK TO THIS GOLD NUGGET   VIEW JUST THIS GOLD NUGGET
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