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Wednesday, August 24, 2011

Emails of Giving.

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Geesh, this extended series on emailing strategies and statistics is getting pretty tiring! After 7 previous Nuggets covering topics like what day to email, who to email, who's name to use when emailing, and even the time of day to email, thankfully today is the last day.

We've explained some reasons why it's good to use quality paid email services (they keep you honest) and a few of the features from each. They all have short term trial periods so just try them out.

Last week we voiced our opinion that we don't believe it's worth the trouble to send fancy HTML and image emails to your customers any more since most email programs automatically block HTML images.

Today we'd like to tell you about a controversial strategy for sending emails that is so far out of the box that you'll have a hard time letting go enough t...
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AT: 08/24/2011 11:20:30 AM   0 COMMENTS
Monday, August 22, 2011

Jewelers Using Facebook as an Email Service

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EDIT: This Nugget is Defunct because Facebook took away this feature.

In the previous few Daily Golden Nuggets we've analyzed emails and given you some times of the day, days of the week, and months of the year to send your emails. We've also explained the differences between HTML emails that have photos and plain text emails, and when to use each.

There are a variety of companies that you can purchase your email service through like iContact, Constant Contact, and AWeber. But what about Facebook?

Have you ever given a though to using Facebook for email marketing? Let's explore some ideas for doing just that.

First, forget about your personal Facebook account. We've been saying it for more than a year, and many other internet marketing professionals will say the exact same thing: Do not use your per...
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AT: 08/22/2011 01:45:21 PM   0 COMMENTS
Wednesday, August 17, 2011

Requirements for Your Email Newsletters

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As you may recall, we send these Daily Nuggets out using a process in our own office. At least 3 people are involved in preparing these every day and the Nuggets are tested on different email readers and cell phones before sending them to you. It's part of our job to do this for you and we spin these out fast enough using our internal process instead of paying an outside service.

On the other hand, you need to spend time selling jewelry and not fiddling with sending email, so it would behoove you to pay for a service.

Let's name check some services. We do not specifically recommend any of these, and each one will work depending on your needs.

1. Mail Chimp - This is built into Gmail and could make your life easy.
2. Constant Contact - This is probably the de facto standard when you want easy to set up newsletter...
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AT: 08/17/2011 11:12:16 AM   0 COMMENTS
Tuesday, June 14, 2011

Social Buttons Make the Numbers Game Easier

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Today we're giving you a specific example of how you should use Twitter Share and Facebook Like buttons on your website newsletter pages.

We assume you send your newsletters via email. From within the newsletter, you should allow your readers to share it to their favorite social network. You might only have 300 people on your email newsletter list, but allowing sharing gives you the chance to reach thousands of new customers.

Many email newsletter companies (like Constant Contact, iContact and Aweber) allow short term archival of your newsletters on their website. Mostly, this allows user to read the newsletter through a website instead of their email program.

However, for several years we've tracked the impact of jewelry store email newsletters and how to archive those newsletters directly on your website instead ...
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AT: 06/14/2011 01:09:46 PM   0 COMMENTS
Monday, December 06, 2010

Strategies for Collecting Email Addresses

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Back in October, we gave you some guidelines on marketing for this holiday season. Today is the second Monday of the season and we'd like to review your email strategy again.

1. If you have a list already you should send an email before the end of the day today. It doesn't have to be long, just say things like "Still searching for the perfect gift? Here are some gifts that just came in on Saturday..."

2. To build your email list in person, you could ask every customer for their email when they check out. However, customers don't freely give out their email addresses any more. You have to give them a reason to want to give it, and a simple weekly or monthly newsletter is not enough anymore. Here are some good ideas that currently work:

"If you give me your birthday or anniversary we will send you a $50 gift card...
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AT: 12/06/2010 12:02:29 PM   0 COMMENTS
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