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Tuesday, September 21, 2010

Holiday Planning with Commodity Items

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Quick! Name items you sell from your jewelry store more during the holiday season than any other month of the year.

Your sales might reflect differently than our findings, but here's what we know for sure.

According to statistical data provided by Google since 2004, we have seen higher online interest in lockets, crosses and jewelry boxes every holiday season for 6 years in a row.

Did you know that there's a psychological dollar value barrier that consumers are not willing to spend above online? We've seen that number to be somewhere between $450 and $497. Purchases of higher value than that usually trigger the need for a consumer to physically touch the product before purchase.

Lockets, crosses and jewelry boxes are relatively low ticket items, and consumers are willing to spend money on them without botheri...
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AT: 09/21/2010 02:14:37 PM   0 COMMENTS
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