Massive changes to any website completely scare the bajesus out of us! The potential for lost Google PageRank, broken links, voiding user bookmarks will harm your business. How does that harm happen? In the simplest sense your telephones will stop ringing, your internet sales will slow down, and fewer people will walk through your front door.

But sometimes you can't avoid the massive changes, say, every 18 months when you want to redesign your website. Of course a "redesign" could just be an upgrade of the style sheet that controls colors and how your pages are laid out. A redesign doesn't need to include changes to the URLs of your website; it all depends on the content management system you are using.

Massive changes can occur because you are switching to a different web programming company, or hosting company. Somet...
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