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Friday, December 04, 2015

Changes to Google Maps Results and Google+ Business Listings

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Changes to Google Maps Results and Google+ Business Listings daily-golden-nugget-1400-10
Welcome to the 1,400th Daily Golden Nugget. In honor of reaching another "00" status, I'm returning back to the root topic of where these Nuggets began, which is an update on what's happening with Google Maps. It's become our own personal drinking game, so let's explore it again with a beverage of your choice.

During the last 5 months, Google has changed a tremendous amount with regard to how Search, Maps, and Google+ work together. It started with a large c...
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AT: 12/04/2015 02:03:18 PM   0 COMMENTS
Monday, December 15, 2014

Prenuptial Agreements With Your Online Agency - Part 1

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Prenuptial Agreements With Your Online Agency - Part 1 daily-golden-nugget-1146-88
Jewelers are in the business of helping couples get to the moment when they profess their love and vow "til death do us part."

Few relationships are intended to last forever, or even a lifetime, but when you get into bed with a business partner, you are rarely thinking about the day when you will break up. When you're in business for yourself, you should be making forward steps to improve your business, but also prepare yourself to different possible future outcomes.

Even though a busines...
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AT: 12/15/2014 12:13:23 PM   0 COMMENTS
Wednesday, November 19, 2014

Google My Business: Managers

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Google My Business: Managers daily-golden-nugget-1128-0
This is the last part in my 7-part Daily Golden Nugget series on Google My Business. The links to the first 6 parts are at the bottom of today's edition.

As the Google services have become more complicated, the user interfaces to manage them have become equally complicated. Many users have given up on managing their accounts while others have screamed for help. Google hears those screams and is working through their different services to give business owners a way to share editing rights to consultants that you hire to help.

These are the s...
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AT: 11/19/2014 07:38:08 AM   0 COMMENTS
Tuesday, November 04, 2014

Google My Business: Insights Reports - Part 2

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Google My Business: Insights Reports - Part 2 daily-golden-nugget-1117-17
This is Daily Golden Nugget part-2 explaining how to read your Google "My Business Insights." Take a look at yesterday's Nugget to get up to speed before reading this one.

Insights Engagement Reports



Here's a screen shot of the Insights Engagement report:
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AT: 11/04/2014 12:29:26 PM   0 COMMENTS
Tuesday, September 02, 2014

Google Beheaded Authorship

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Google Beheaded Authorship 4116-daily-golden-nugget-1072
Google's done it again. Off with the author's head!

Over the past four years I have written about many online marketing topics and website procedures that are no longer valid. Social networks, review websites, and SEO techniques are forever in flux.

Facebook has changed or removed many of the features I've written about, but not nearly as many times as Google has changed since my Daily Nuggets began.

Most of the time, Google quietly changes their search algorithm features without telling anyone. But there...
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AT: 09/02/2014 11:49:20 AM   0 COMMENTS
Monday, May 05, 2014

Google+ posting as a profile or page...

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Google+ posting as a profile or page... 2655-daily-golden-nugget-986

In this edition of the Google+ Monday Daily Golden Nugget, I will give you some examples of when to use a Profile vs. when to use a Page on Google+.

Your Google+ Page is where you should establish your corporate identity and your Google+ Profile is where you will be your...
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AT: 05/05/2014 10:37:59 AM   0 COMMENTS
Monday, April 28, 2014

Google+ Vanity URLs for Business Pages

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Google+ Vanity URLs for Business Pages 7420-daily-golden-nugget-981

Every social network has their own unique way of structuring their URLs.

Foursquare uses a combination of the location name and a long alphanumeric venue code like this:
https://foursquare.com/v/jwag-bordeaux-office/4f01828077c885c33735e610

Facebook uses a combination of the location name, the word "pages", and a long venue number like this:
https://www.facebook.com/pages/Jeweler-Website-Advisory-Group/250594583277
But they allow you to customize your URL to something shorter like ...
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AT: 04/28/2014 09:57:39 AM   0 COMMENTS
Thursday, November 24, 2011

Thankful +Page Poll Ideas for Jewelers

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To all of you reading this in the United States, we wish you a Happy Thanksgiving and thank you for reading. And to all of you around the world, we'd still like to say thank you for being loyal followers of our Daily Golden Nuggets.

According to recorded network traffic from the past few years, today will be the lowest volume of internet usage during the holiday season. Christmas Day is the next lowest traffic volume day followed by Daylight Savings, which happened for the U.S. back at the beginning of the month.

It's pretty early in the morning here on the East Coast of the US and we have to get our own turkey in the oven soon, so we'll make this Nugget very short.

The Google+ project is very young; in fact it's still in beta testing with frequent bugs. There are several user forums where feedback is given to the ...
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AT: 11/24/2011 02:50:27 AM   0 COMMENTS
Wednesday, November 23, 2011

Google+ Page Photo Album Ideas for Jewelers

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It's the day before Thanksgiving in the USA and while many of our readers are thinking about stuffing their turkeys, we'd like to talk about ways to avoid stuffing your Google+ Stream with over-shared photos.

Google+ created a nice marriage with Picasa photo albums and the easy to use functionality of Google's image search. You can easily upload 1 photo at a time in a shared post or you can upload multiple images at a time to your photo albums.

Unless you make a living in photography, sharing every one of your photos to your +Page Stream might start to annoy your readers. In the past we've recommended taking photos of newly arriving jewelry with your smartphone and uploading them to Facebook. The idea there was to upload 1 or 2 photos at a time, but organizing your photos on your +Page seems like it will be a lot easier.<...
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AT: 11/23/2011 12:54:37 AM   0 COMMENTS
Tuesday, November 22, 2011

Google+ Page Intro to Circles for Jewelers

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The built-in Circle feature of Google+ gives all of us a new way to provide specialty information to customers who want it.

In case you are not aware of how Google+ works yet, let's explain that a Google+ Circle is the terminology and process of organizing your friends, family, and customers into specific groups. The information you post to Google+ can then be shared with the public or with specific Circles so only those Circle members can see it.

If you are interested in the greatest SEO value, then all your Google+ Page posts need to be shared to the "Public." But to create a personalized experience you will need to create a special, personalized experience for your +Page followers. Since Circles allow you to group followers of your Page into smaller audiences, you can then share specific messages with specific groups t...
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AT: 11/22/2011 01:53:15 AM   0 COMMENTS
Monday, November 21, 2011

Google+ Page Setup for Jewelers

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It's 3 days before the big kickoff of the 2011 Holiday Season and we're hoping you are all set with your online marketing. Today's topic will help you set up a last-minute local internet presence.

We're going to give you some pointers on setting up your Google+ Page. The Google+ Page and Google Places Page are two different website properties, and you will need to manage both right now. Google has hinted that Google+ will eventually absorb the features of Google Places, but let's not hold our breath on that today. Instead we need to deal with 2 Google business profiles for your jewelry store.

Google+ Pages will help you win your local market, so you need to step up and get this done. Google+ Pages will be important for you because they are already showing up in the Google SERP. Here's an excerpt from the Google+ Pages...
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AT: 11/21/2011 11:51:16 PM   0 COMMENTS
Friday, July 08, 2011

Does Twitter Still Matter Now that Twitter and Google got Divorced?

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Many changes in Google took place over the last seven days.

Google+ was announced
Google changed their user interface
Google and Twitter got a divorce... but we don't know who ended up with the engagement ring and wedding band.

Since October 2009, Google and Twitter had an agreement to supply a direct real time feed from Twitter to Google. This feed was an important part of the Google SERP when breaking news was searched, or for times when someone happens to search for a hot Twitter topic.

Any time a TV show suggested to join them on Twitter for a live conversation, you could be assured that the Twitter feed would appear in the SERP when someone searched for the TV show's name while it was broadcasting.

On July 3, 2011 Google's agreement with Twitter expired. Google has turned off all real-time search r...
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AT: 07/08/2011 02:12:51 PM   0 COMMENTS
Thursday, November 18, 2010

Istanbul (Not Constantinople)

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If you think it's difficult to keep track of how quickly technology changes on the internet, try keeping your head screwed on straight as you keep up with the associated names of the technologies as they change. If you feel our information also makes your head spin, you should take the time to read this Nugget; it's not technical and if you don't, well, then we are not getting through to you and you might as well quit jWAG.

Our Daily Golden Nugget #1 will forever be immortalized because above all other topics, we felt it was important to start our Nugget series with the topic of Google Maps.

Then, a little more than 2 months later, we revisited the topic again, but referred to it as Google Places.

You may not realize it today, by you are living in a transitional point in human history. The last major shift due to te...
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AT: 11/18/2010 11:26:20 AM   0 COMMENTS
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