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Wednesday, November 26, 2014

Google Shopping and Double Management of Your Inventory

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Google Shopping and Double Management of Your Inventory daily-golden-nugget-1133-61
I've seen a lot of chatter online recently and in business magazines about the management of store inventory and how it relates to online advertising. Many of the conversations stem from the requirements for the new online advertising system called Google Shopping and how it will help online sales for this holiday season.

For today, the eve of Thanksgiving in the United States, I wanted to briefly cover the topic of online inventory, inventory uploads, and how that works with Google Shopping.<...
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AT: 11/26/2014 09:43:11 AM   0 COMMENTS
Thursday, September 18, 2014

Massive Product Databases and Online Marketing of Products

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Massive Product Databases and Online Marketing of Products daily-golden-nugget-1084-11
Let's talk products.

Do you have them on your site? I'm not talking about links to offsite vendor catalogs, or even iframe widgets either. You need to have an honest-to-goodness product catalog on your website that you control.

During the days of the Internet Bubble of the late 90s, everyone would flock to your website to see what you sold. There were many early attempts at e-commerce and online shopping, but setting up an e-commerce system yourself is co...
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AT: 09/18/2014 09:46:26 AM   0 COMMENTS
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