This Daily Golden Nugget is probably a little more advanced than most others. Thankfully, though, it's not too technical because the Google tool we're going to explain takes care of all the confusing tech stuff.

We want to introduce you to the world of website split testing, also known as A/B testing.

As we've said in the past, your website is never really complete. You need to keep working on it to improve your conversion rates, lower your bounce rates, and overall increase your sales. But other than simply watching the daily sales reports, how do you know if your website efforts are getting better?

The answer is A/B testing, and with it you can create 2 variations of the same web page and have Google run its magic until the better of the pages appears.

The magic is built into the Google Website Optimizer t...
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