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Friday, October 21, 2011

Holiday 2011 Run-Up: Website Tuning and Customer Retention

We have two last topics to cover today that will complete our week long of Holiday Run-Up Google AdWords directions.

The first topic is fine tuning your AdWords landing pages for those gift givers. As we previously explained, the gift giver has a predetermined budget, and they will spend that budget even if the gift recipient would never have spent that much on themselves. You should fine tune your website to help those gift givers.

First, let's add a bunch of new links inside your product catalog. You need specific links that say:
"Gifts for Under $100"
"Gifts for Under $200"
"Gifts for Under $300"
"Gifts for Under $500"

These links don't have to be real pages; in fact they could be fancy URLs that lead the user into a special search page for your website. You're going to need your web programmer's he...

AT: 10/21/2011 12:19:53 PM   0 COMMENTS
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