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Wednesday, June 17, 2015

JCK Talks 2015: How the game is changing: Big Data in Retail

JCK Talks 2015: How the game is changing: Big Data in Retail daily-golden-nugget-1278-47
The term Big Data is one of the internet's latest buzz words that everyone is talking about but no one seems to know what it is, why they should care about it, how to collect it, or how to use it.

Put simply, Big Data is the collection of massive amounts of demographic and tracking information you gather about your customers. Once gathered, you then churn that information into reports that help you better plan future marketing and provide interesting insights ...

AT: 06/17/2015 11:29:07 AM   0 COMMENTS
Friday, December 10, 2010

Tweeting for Increased Sales

It's important to remember that Twitter is a social network. Droves of people use it every day to communicate with their friends and search for items of interest.

Like other social networks, your best selling strategy is actually not to sell, but to engage. Unlike wedding engagements, your social media engagement starts with someone becoming interested in the product or service you are offering. Interest initiates search, and in the search results, you need to somehow attract attention.

Like all internet advertising endeavors, you need to do or say something interesting while your audience is listening. But when is your audience listening?

In late 2009, published research data about Twitter. One of their interesting findings stated that the best way to attract you...

AT: 12/10/2010 02:03:19 PM   0 COMMENTS
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