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Monday, January 11, 2016

jWAG Celebrates Its 6th Year Helping You To Better Understand The Internet

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jWAG Celebrates Its 6th Year Helping You To Better Understand The Internet daily-golden-nugget-1426-45
It all started six years ago; that's right, we're celebrating the jWAG's 6th anniversary today with the ambitious and philanthropic mission to surface our research about the internet and how the jewelry industry could best use technology to improve their business.

When my business partner and I launched the Jeweler Website Advisory Group (jWAG), we never expected it to blossom into the resource that is now referenced by so many people, even outside the jewe...
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AT: 01/11/2016 01:02:33 PM   0 COMMENTS
Monday, February 28, 2011

Quality link building is a pretty tricky business.

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You can't pay for links without someone blowing a whistle and getting your website banned. There is always the potential to be reported by a stranger if you are asking to pay them for a quality link from their website to yours. Google provides an online form now for such reporting. Offenders will have their websites banned from the search engines.

You might also think that posting comments on other blogs, like Instore Magazine or JCKOnline.com, might be a good link building strategy. Unfortunately both of these sites, like all quality blog sites, will include the rel="nofollow" attribute in any links to your website. The rel="nofollow" feature nullifies any potential search traffic.

The best way to create links to your site is through blogging. However, we don't simply mean you should hire a blogging company to put a l...
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AT: 02/28/2011 12:23:36 PM   0 COMMENTS
Friday, December 24, 2010

Some Holiday Season 2010 Statistics

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We're not going to talk about anything new today. Instead, we wanted to share industry statistics and our own findings for this 2010 holiday season. Everything reported is for online sales or statistics.

These statistics were reported from comScore.com
Thanksgiving Day (Nov. 25) $407M, up 28%
Black Friday (Nov. 26) $648M, up 9%
Cyber Monday (Nov. 29) $1,028M (that's a Billion!) 16%
Green Monday (Dec. 13) $954, up 12%
Free Shipping Day (Dec. 17) $942M, up 61%

The week of December 17 (Free Shipping Day) saw 52.7% of online transactions with free shipping. comScore also reported that there was a greater trend for online buyers to wait until Free Shipping Day before making the final sale. This is a clear indication that free shipping is a deal winner when selling online. VIEW FULL GOLD NUGGET


AT: 12/24/2010 09:38:31 AM   0 COMMENTS
Monday, October 04, 2010

Simple Reasons to Issue Press Releases

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Every once in a while, you should add something a little extra into your online marketing efforts. While everyone scrambles to figure out how to use Facebook and Twitter every day for immediate buzz, it's still very important to slowly establish your website as a local authority.

(Follow this link if you don't know what an authority website is: http://bit.ly/dmRMjY)

The next time you get a new line of exclusive jewelry in your store, or run an event, you should issue a press release. The press release has the event details as well as links back to your website. Once published, these press releases last forever, and so will the links.

A very popular paid press release house is PRWeb.com. If you have the money, use this professionally recognized a...
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AT: 10/04/2010 02:42:48 PM   0 COMMENTS
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"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry