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Thursday, January 22, 2015

How Can I Get Number 1 Ranking on Google?

How Can I Get Number 1 Ranking on Google? daily-golden-nugget-1174-76
It astounds me that people still offer first place Google ranking service. Every day I still receive at least one spam email which offers me to get first place ranking on Google if I hire them to improve the SEO of any of the domain names I manage.

I started writing these Daily Golden Nuggets more than four years ago and even before then, Google posted warnings saying how first place ranking could not be achieved by simply hiring someone. Their warning is VIEW FULL GOLD NUGGET

AT: 01/22/2015 01:09:10 PM   0 COMMENTS
Wednesday, October 22, 2014

Google Analytics Benchmarking Channels Report

Google Analytics Benchmarking Channels Report daily-golden-nugget-1108-45
Have you ever wondered how your jewelry store's marketing compares to other jewelers? Well, wonder no more because there's a way you can view that comparison in Google Analytics.

It's called the Benchmarking report, and it's available under the Audience -> Benchmarking -> Channels menu as shown here:

Google Analytics Benchmarking Channels Report 1108-ga-benchmarking-channels-menu-57VIEW FULL GOLD NUGGET

AT: 10/22/2014 08:43:32 AM   0 COMMENTS
Thursday, March 17, 2011

Big Brands vs. Your Jewelry Store

As a local retail jeweler, you are faced with many advertising difficulties compared to large jewelry chain stores like Jared, Zales, Kay, JCPenny and so many others. They have millions of dollars to throw at their national advertising and branding.

These large companies create buzz around their brands and consumers naturally remember the ads, slogans, and jingles that are repeated effectively in large, unified branding campaigns.

The word of mouth alone creates online interest and random link sharing to all of these big brand websites. As a result of this link sharing, these companies gain incredibly super ranking in the search engines that will easily bury your search engine efforts as a local jeweler.

So don't fight those big brands. Instead, you need to compete on your home turf.

The local brands will not s...

AT: 03/17/2011 10:46:11 AM   0 COMMENTS
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