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Thursday, December 25, 2014

Wake Up With the Same-Sex Engagement Ring Market

Wake Up With the Same-Sex Engagement Ring Market daily-golden-nugget-1154-6
According to this marriage proposal survey 45% of marriage proposals for the year will take place on Christmas Eve (last night) and Christmas Day (today), but as a jeweler you probably already know that.

Can you count how many engagement rings did sell over the last 3 months? How many nervous boyfriends did you help through the process of learning about the 4C's of diamonds and the difference between an SI1 whose inclusion is di...

AT: 12/25/2014 07:32:22 AM   0 COMMENTS
Thursday, September 23, 2010

Holiday Marketing to Her

We've given you several action plans for producing content for the holiday season, but so far we haven't told you how and when to use it. That information starts now.

If we asked you who procrastinates more--a husband or his wife--what would you say? Do we need to find statistics that state 99.999% of men procrastinate more than their counterparts? We don't really have that kind of measured data other than looking at our own family and friends. But it sure seems like all the women we know can plan way in advance for all parts of life, including printing out directions.

All joking aside, let's apply this idea to our marketing strategy: "Women shop early and men procrastinate."

Starting early in November you need to restructure your website's home page with large photos of jewelry and watches "for him." The captions...

AT: 09/23/2010 02:15:14 PM   0 COMMENTS
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