An unknown error occurred:
Database file could not be found or opened

Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: " Marketing to Him"
Thursday, December 25, 2014

Wake Up With the Same-Sex Engagement Ring Market

Wake Up With the Same-Sex Engagement Ring Market daily-golden-nugget-1154-6
According to this marriage proposal survey 45% of marriage proposals for the year will take place on Christmas Eve (last night) and Christmas Day (today), but as a jeweler you probably already know that.

Can you count how many engagement rings did sell over the last 3 months? How many nervous boyfriends did you help through the process of learning about the 4C's of diamonds and the difference between an SI1 whose inclusion is di...

AT: 12/25/2014 07:32:22 AM   0 COMMENTS
Friday, September 24, 2010

Holiday Marketing to Him

In yesterday's Gold Nugget, we described the strategy of changing your website home page in early November to take advantage of the women shoppers that purchase earlier in the holiday season.

Today we will briefly explain how to turn this idea around to target the men shoppers that typically wait until the first and second weeks of December to shop.

David Geller explains the many differences between the sales pitch toward men vs. women. Here's one example he used last time we attended his workshop: When selling a diamond to a lady, put it in a setting so she can try it on; however, when selling a diamond to a man, hand it to him in tweezers with a loupe. Men want to know more of the technical aspect than the beauty or emotion of it.

We don't consider large diamond ring purchases to be a last minute gift item; that ...

AT: 09/24/2010 01:58:51 PM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry