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Thursday, October 27, 2011

Holiday 2011 Run-Up: Mobile AdWords for Jewelers

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Over the last 6 months we've monitored an average 97.52% increase of mobile visitors to jewelry websites across our network. The actual number of mobile visitors to a single website is pretty small each month, as in about 60 visitors, but that number has nowhere to go but up.

Did you know that you can create mobile AdWords ads? According to Google, 1 in 3 mobile searches have local intent.

According to what we mentioned yesterday, 87% of people walking are using their cell phone. Of those surveyed, it was found that people use mobile search 77% of the time spent on their phone. Finally, 33% of that 77% are searching for something locally.

What does that mean with real numbers?
100 people walk by, 87 of them are using their cell phone.
Of 87 people, 77% or 67 of them are using a search engine.
Of those 67...
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AT: 10/27/2011 01:16:32 PM   0 COMMENTS
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