This is the Throwback Thursday edition of the Daily Golden Nugget. Today I'm jumping back to Nugget number 55 and the topic of money sites.

The topic of marketing funnels came up during the 2015 JCK Talk on multi-channel marketing. The original idea of a marketing funnel was that you would reach a lot of people with a broad scope...
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The attention span of the everyday average customer is thinning. Until you heavily test, then create your own sales funnel, it is very difficult to know the best place to advertise.

Your sales funnel is your method of directing users to follow your online activity from one place to another until they are lead right to the website that sells your product. Your selling site is called your money site.

Of course, that doesn't mean you are actually selling on your site; it just means it's the site that has your actual sales pitch on it. That sales pitch could be your product catalog, or a landing page with a conversion form on it.

Your money site is usually your website. Every other site should be part of your sales funnel and is used to attract new customers and gain their trust. Allegedly Facebook has managed to win...
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