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Monday, July 18, 2011

Study Results: Small Business Online Social Presence

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We'd like to tell you about a little research project we started on March 13, 2011 and concluded July 1, 2011. We'll explain what we did, give you our results, and then explain why this is important for jewelry stores.

Our goal was to determine how many small businesses are actually using online reviews, social media, Twitter, Foursquare, Facebook, etc. as part of their online strategy.

Our target market was Houston, Texas, where we chose the unofficial diamond district on Richmond Ave. as our test epicenter.

We don't actually have anyone physically in Houston. This test was purely via the internet by searching in Google Places where we randomly selected independent restaurants, hardware stores, toy stores, various boutiques, and many other types of retail businesses. We tried to get a completely random sampling of...
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AT: 07/18/2011 12:40:28 PM   0 COMMENTS
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