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Wednesday, June 10, 2015

JCK Talks 2015: The Retail Revolution

JCK Talks 2015: The Retail Revolution daily-golden-nugget-1273-81Thanks to The EDGE Retail Academy, attendees of JCK 2015 were able to witness two presentations from Terry Hawkins, bestselling author, well-established business woman, and President of the training company People In Progress Global. I had the fortune of attending her JCK Talk titled "The Retail Revolution" on Thursday, May 28, 2015.

Terry is certainly a dynamic speaker that keeps the audience entertained and engaged while also sharing valuable infor...

AT: 06/10/2015 09:07:05 AM   0 COMMENTS
Monday, February 20, 2012

Maybe they just hate the jewelry you carry.

We would like to share an interesting lesson recently learned by one of the larger companies we work with.

Members of our jWAG team were called upon to review the Google Analytics account for a company with 5 store locations through their state. Specifically, we needed to identify the most valuable traffic sources. This was a 6 month review of their newly launched website.

The website doesn't have e-commerce, so measuring the value of traffic is very difficult, and relies heavily on the sales personal asking customers how they heard about the store. As it turned out, the first 6 months went by and none of the sales people were trained to ask customers.

What we see in Google Analytics is that more than half of the website traffic came from organic Google, so it's a good assumption that their SEO efforts are working...

AT: 02/20/2012 09:15:26 PM   0 COMMENTS
Wednesday, July 27, 2011

Tablets in Your Jewelry Store

Happy Anniversary to the Daily Golden Nugget! Any of you jewelers out there want to send us an anniversary gift?

Our first Nugget covered a very advanced topic that most of you hadn't heard of at the time: QR Codes

Today we're going to step into another new realm with an idea that you probably haven't thought of before: Tablets in your store.

The iPad revolutionized mobile technology in early 2010 and since then hundreds of companies have come out with their own tablets, many using the Google Android OS.

During our August 2010 Live Event 2 web broadcast we demonstrated how you could use an iPad as a sales tool in your store. At the time, we suggested using it for showcase displays, to display messages at your repair take-in counter, and the advanced idea to use it for your Lady's Night events where you could ...

AT: 07/27/2011 11:38:56 AM   0 COMMENTS
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