Your customers expect to see something beautiful when they visit your jewelry website. Typically this means they want to see pretty pictures, and lots of them.

Speed should be one of your biggest website concerns. By now you must have heard that a visitor will spend 11 seconds, or 7 seconds, or as few as 3 seconds evaluating your website before they decide to leave or keep going. It doesn't matter if it's 11 seconds or 3; the fact is there are very few seconds before someone decides to leave and leave forever.

Don't waste those first few seconds with a blank screen because your website is slow.

Here's the deal... The internet lines outside on your telephone pole run at the same speed all over the world. When you experience a slowdown on a website it's usually because of one of these reasons:

1. your comput...
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Yesterday's Nugget was pretty long to get through, but we really needed to explain how to use Google Website Optimizer ( http://bit.ly/qEVCUP ). It is such an important tool and it's easier than Google Analytics. Although, if you are still wondering what you would want to test then today's Daily Golden Nugget is for you.

Some basic things to test with Google Website Optimizer:
1. Captions on images
2. Font size, line spacing, and font family
3. Adding or reducing white space around the site
4. Culling your content or swapping it with bullet points
5. Font and link colors, underlined or non underlined links
6. Button sizes and colors
7. Jewelry photography methods using different background other than pure white
8. Headlines
9. Repositioning your call to action message<...
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