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Friday, March 17, 2017

Photos Now Appear In Google Local Pack Results

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Photos Now Appear In Google Local Pack Results daily-golden-nugget-1548-30
Google made a significant change in the search results page layout over the last 7 days that removes the powerful advantage that they'd bestowed upon local businesses for about 10 years. Today, I'll dive into the details of those changes.

A Little Background


Google created their original Local Business database in the early 2000s and has morphed it through many permutations with names like Places, Maps, and Local. Today, they call it "Google My Business" or just GMB for short. Having your business...
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AT: 03/17/2017 11:43:44 AM   0 COMMENTS
Wednesday, February 10, 2016

Organic Mobile Search Engine Results from December 2015

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Organic Mobile Search Engine Results from December 2015 daily-golden-nugget-1448-57
A few weeks ago, I published a Nugget showing the recent trends in search engine organic usage. I've been tracking those statistics since 2010, and now I have enough information to compare mobile organic visits to desktop organic visits.

In that previous Nugget, I showed that Google cu...
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AT: 02/10/2016 01:09:17 PM   0 COMMENTS
Thursday, January 21, 2016

Organic Search Engine Results from 2015 #TBT

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Organic Search Engine Results from 2015 TBT daily-golden-nugget-1434-68
Welcome to #ThrowbackThursday edition of the Daily Golden Nugget. As I looked back over my recent data, I realized I haven't analyzed the top performing search engines for quite a long time. The last time I reported the top search engines results was back in May 2014.

I've collected a lot of data since then, and now I can even report on the differences between desktop and mobile search engine usage.

Global...
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AT: 01/21/2016 09:56:21 AM   0 COMMENTS
Monday, May 04, 2015

SEO Ranking Comparison Between Two Competing Jewelry Websites

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SEO Ranking Comparison Between Two Competing Jewelry Websites daily-golden-nugget-1246-53
Do you have a question about your own online marketing situation or feel perplexed about something specific on the internet? Send it to me and I'll answer it as a future Daily Golden Nugget if I can.

Shortly after posting my Friday website review on the morning of April 24, 2015, one of my email readers asked me a really viable question about the SERP results from that day's review. You can read the review VIEW FULL GOLD NUGGET


AT: 05/04/2015 07:10:08 AM   0 COMMENTS
Friday, February 27, 2015

Google+ Local Now Shows Shopping Mall Information

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Google+ Local Now Shows Shopping Mall Information daily-golden-nugget-1200-63
If you're jewelry store is located in a strip mall or a shopping mall, Google will probably be changing your address, if they haven't already.

In honor of my 1200th Daily Golden Nugget I'm bringing you some updated information about Google+ Local today. Way back 1200 post ago I began these Nuggets with a a post about Google Maps, since then I've carried the tradition or reviewing Google business related changes every 100th Nugget. So here we are again.

During the course of ...
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AT: 02/27/2015 12:49:53 PM   0 COMMENTS
Tuesday, September 16, 2014

Google Updates The Usefulness of Business Directory Websites

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Google Updates The Usefulness of Business Directory Websites daily-golden-nugget-1082-35
I've always believed that a local business should pay attention to how their company appears online. There are hundreds, maybe even thousands of random business directories where public business and store information can be found.

These business directories often get their start by purchasing lists of business names to populate into their sites. Databases of company names, addresses, owners, phone numbers, and business types are all available for purchase thr...
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AT: 09/16/2014 09:31:17 AM   0 COMMENTS
Monday, March 05, 2012

Blogging: You can make their proposal memorable.

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The last time we analyzed the percentage of organic visitors to jewelry websites from the various search engines was July 12, 2011. Back then here's how the top 3 engines stacked up.

Google: 89.7%
Yahoo: 4.2%
Bing: 3.8%.

When we recently measured on February 22, 2012 we found this breakdown of organic traffic sources:

Google: 82.5% (expected leader)
Yahoo: 7.9% (wow, this one is still beating Bing)
Bing: 7.6% (new player and likely enhanced by Facebook users)
AOL: 1.1% (geesh, people still use this?)
Ask: 0.6% (amazingly still alive)
Search.com: 0.3% (never really caught on; obvious names don't always work!)

Remember, these numbers are only measured against websites for retail jewelry stores. Google is losing ground while Yahoo and Bing are gaining, but then, Google's numbers wou...
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AT: 03/05/2012 11:10:14 PM   0 COMMENTS
Friday, July 22, 2011

Yahoo Local and Retail Jeweler Online Reputation

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Before we close out this week's discussion of online reviews, let's reference back to the study we gave you in Monday's Nugget: http://bit.ly/oVuu21

Since it accounts for 57% of your online reputation visibility we need to talk a little about Yahoo! Local and how to manage your business listing there.

Yahoo! populates their listings with a phone book database. Unless you manage your own listing, any information you find there will be limited to that found in public phone records.

Only registered Yahoo! users can write reviews or edit listings on Yahoo! Local. You will first need to create a Yahoo! account to edit your own business listing.

To get started go here: http://local.yahoo.com

When you're on that screen, search for your st...
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AT: 07/22/2011 01:14:02 PM   0 COMMENTS
Thursday, June 09, 2011

Best Search Engine for Organic Traffic to Jewelry Websites

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Many jewelers criticize us that almost everything we teach refers to Google in one way or another. This is simply because in our tracking we see the highest percentage of organic traffic coming from Google.com.

Today we took a random sampling of the sites we work on and looked at an average percentage of all the current traffic in the last 30 days. Here are the results:

Organic Traffic for May 2011 to Jewelry Websites:
Google: 85.39%
Yahoo!: 6.41%
Bing: 5.94%
Search: 0.83%
AOL: 0.95%
Ask: 0.48%

It's amazing that Ask is still holding on as a search engine. It's also pretty surprising to see Search.com and AOL showing up as organic sources for organic jewelry website traffic.

Obviously you see how much traffic comes from Google. More than 85% of organic traffic for jewelry websites comes fro...
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AT: 06/09/2011 01:30:40 PM   0 COMMENTS
Friday, March 11, 2011

Older, Wiser, Faster Indexed Websites

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Time and time again, we see new jewelry store websites with brand new domain names launched, then fail miserably.

Brand new websites have a really difficult time getting indexed in the search engines. If no one is linking to the new site, Google, Bing, and Yahoo simply can't find it. There needs to be at least one link from some other reputable website before the engines will find the new site.

It might take 30 days before your brand new jewelry store website shows up in the search results. Even after the first 30 days, you still might not see your entire website in the search results. It will eventually get there but it might take months.

During this initial time, you might also notice that your blog entries also have a delay at getting into the search results.

As it turns out, Google tracks the longevity of a...
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AT: 03/11/2011 11:45:09 AM   0 COMMENTS
Wednesday, October 06, 2010

Meta Descriptions Could be Dodos Soon

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The search engine optimization process is at the core of all the research and study we do at jWAG. Everything comes back to the "basic" SEO techniques. The problem is that those "basic" techniques change from day to day with the whims of Google, Yahoo and Bing.

It seems like the meta description as an SEO metric is being phased out. Just 1 year ago, we were able to test changes in SERPs ranking simply by changing the meta description of a page. But in the past 6 months our testing shows this doesn't work anymore.

Usefulness of meta keywords went the way of the Dodo Bird in the late 90s. Just like the Dodo Bird's inability to fly, it seems that meta descriptions now have inability to carry any SEO influence within the search engines.

Meta keywords and Dodo Birds became extinct shortly after people started exploiti...
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AT: 10/06/2010 02:59:30 PM   0 COMMENTS
Wednesday, September 29, 2010

Social Media Duplicate Content

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The phrase "duplicate content" is mentioned a lot when it comes to website SEO. Your website ranking will be lower if you have duplicate content issues.

Duplicate content on your website is a result of sloppy programming or setup. In reality, your website will feed the search engines the same information multiple times. In response, the search engine will remove you from the SERPs until you fix the problem.

Google, Yahoo and Bing are all fighting for the best "user experience." That experience includes not including badly functioning websites. It would be frustrating for the all of us if we had to deal with that every day.

On the other hand, something that we all seem to be dealing with every day is duplicate status updates on Facebook.

Just because you have the ability to cross-post between social websi...
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AT: 09/29/2010 02:58:28 PM   0 COMMENTS
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