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Friday, October 28, 2011

Holiday 2011 Run-Up: Holiday Mobile Website Tuning

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We've had an entire month of Holiday 2011 Run-Up Daily Golden Nuggets. All together, they are published as a 121 page book and available from our Facebook page http://www.facebook.com/JewelerWebsiteAG.

Today's Daily Golden Nugget is the last one from the Run-Up book. There are a few lingering topics we didn't cover, so look for those throughout November.

Today we need to talk about your mobile website, and the need to appeal to the smartphone users. Regular phone owners will not be looking at your mobile site, so your target should be the technology users. Just like all marketing, you need to know who your target audience is and then how to appeal to them.

Some of the data we are presenting today comes from the Holiday Mobile Marketing Summit we attended in NY...
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AT: 10/28/2011 12:59:23 PM   0 COMMENTS
Thursday, October 27, 2011

Holiday 2011 Run-Up: Mobile AdWords for Jewelers

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Over the last 6 months we've monitored an average 97.52% increase of mobile visitors to jewelry websites across our network. The actual number of mobile visitors to a single website is pretty small each month, as in about 60 visitors, but that number has nowhere to go but up.

Did you know that you can create mobile AdWords ads? According to Google, 1 in 3 mobile searches have local intent.

According to what we mentioned yesterday, 87% of people walking are using their cell phone. Of those surveyed, it was found that people use mobile search 77% of the time spent on their phone. Finally, 33% of that 77% are searching for something locally.

What does that mean with real numbers?
100 people walk by, 87 of them are using their cell phone.
Of 87 people, 77% or 67 of them are using a search engine.
Of those 67...
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AT: 10/27/2011 01:16:32 PM   0 COMMENTS
Tuesday, October 25, 2011

Holiday 2011 Run-Up: Continued Learning From Google's 2010 Data

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Search has become a natural part of the everyday consumer buying cycle. Consumers want to be informed, save time, and above all not be disappointed with their purchase. Search gives them all that, even when it comes to buying jewelry.

According to Google Think Insights, the average consumer will spend 11 days researching jewelry before making a purchase. Although not all research was entirely online, 91% of those surveyed said they started their research online and then followed through with going to the store in person or returning to the website on their PC at a later date.

For 2010, consumers reported that the most important source for their online research was a brick and mortar store's website, followed by e-tailer online websites. Search engines ranked at #3 for the source of online information. Many retail jewele...
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AT: 10/25/2011 01:27:42 PM   0 COMMENTS
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