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Friday, March 11, 2016

Diamonds Fine Jewelry #FridayFlopFix Review

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Diamonds Fine Jewelry FridayFlopFix Review daily-golden-nugget-1470-62
It's time for the #FridayFlopFix where I review a random website from a local retail jeweler. The goal is to find some obvious mistakes, or flops, and suggest ways to improve upon, or fix, things.

This week, I'm looking for a candidate jeweler in Meridian, Idaho. This is the Google search results page I saw when looking for "jewelers Meridian, ID":

Diamonds Fine Jewelry FridayFlopFix Review 1470-jewelers-meridian-id-se...<br />
							<span class=VIEW FULL GOLD NUGGET


AT: 03/11/2016 01:12:10 PM   0 COMMENTS
Monday, December 07, 2015

What To Do With Landing Pages Once A Marketing Campaign Is Over

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What To Do With Landing Pages Once A Marketing Campaign Is Over daily-golden-nugget-1401-37
Do you have a specific question about your website or want more details about something I've previously written about? Don't be afraid to write in and ask; you might just see your question in an upcoming Daily Golden Nugget.

Last week, I received a follow up question regarding the Nugget about 302 redirecting your home page for special even...
VIEW FULL GOLD NUGGET


AT: 12/07/2015 10:03:55 AM   0 COMMENTS
Thursday, November 19, 2015

Your Estimations Are Wrong: Website Redesigns Take Longer Than You Think

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Your Estimations Are Wrong: Website Redesigns Take Longer Than You Think daily-golden-nugget-1389-50
Welcome to #ThrowbackThursday! Today I'm jumping back to a conversation about the troubles encountered when redesigning a website that I first covered in September 2011.

The process of redesigning a website can be broken into several different stages, including, but not limited to:
  1. Revaluation of website goals...
    VIEW FULL GOLD NUGGET


AT: 11/19/2015 12:32:38 PM   0 COMMENTS
Friday, November 13, 2015

Harbour Pointe Jewelers Website Flop Fix

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Harbour Pointe Jewelers Website Flop Fix daily-golden-nugget-1385-55
This is the #FridayFlopFix of the Daily Golden Nugget. I'm on the hunt for a retail jewelry store with a bad website, or at least with something that's broken so I can suggest a way to fix their flop.

My search this week led me to Mukilteo, WA, specifically the Google search for "jewelers in Mukilteo, WA" and these results:

Harbour Pointe Jewelers Website Flop Fix 1385-jewelers-in-mukilteo-serp-80 VIEW FULL GOLD NUGGET


AT: 11/13/2015 08:47:24 AM   0 COMMENTS
Tuesday, July 28, 2015

Landing Pages: Practical SEO Guide

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Landing Pages: Practical SEO Guide daily-golden-nugget-1307-68
This Daily Golden Nugget is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.

Today we're looking at the Landing Page Report in Google Analytics. Log in to your Google Analytics account and navigate your way over to Behavior -> Site Content -> Landing pages as shown in this animated screen grab:

VIEW FULL GOLD NUGGET


AT: 07/28/2015 11:39:58 AM   0 COMMENTS
Thursday, May 07, 2015

Replace Ugly URLs With Easy To Understand Words

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Replace Ugly URLs With Easy To Understand Words daily-golden-nugget-1249-80In this edition of #ThrowbackThursday, I'm revisiting the URL restructuring topic from March 15, 2011.

I consider URL restructuring to be one of the more advanced SEO techniques that you can employ after a deep review of how your website is performing in organic search. It's the process of turning your long, messy looking website addresses into shorter, easy to understand addresses.

H...
VIEW FULL GOLD NUGGET


AT: 05/07/2015 06:18:11 AM   0 COMMENTS
Tuesday, March 10, 2015

Avoid the Faulty Mobile Redirect

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Avoid the Faulty Mobile Redirect daily-golden-nugget-1207-5
In this edition of the Daily Golden Nugget, I'll cover one of the nagging mobile website issues that Google doesn't like any more. Well, I don't know if they ever liked it, but in this video they've clearly pointed it out.

It all started a few years ago when people first started dabbling in mobile websites. It's difficult to retrofit a desktop site to include a mobile version, unless you are willing to redesign the entire site again. Setting up a parallel mob...
VIEW FULL GOLD NUGGET


AT: 03/10/2015 07:46:58 AM   0 COMMENTS
Monday, February 16, 2015

Simple SEO Instructions for Employees Who Update Your Website

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Simple SEO Instructions for Employees Who Update Your Website daily-golden-nugget-1191-59
With all my writing about content recently, it's easy to forget that the reason for all of that is to improve your search engine optimization (SEO) and thereby increase the number of people visiting your website.

SEO isn't a short term ...
VIEW FULL GOLD NUGGET


AT: 02/16/2015 12:38:18 PM   0 COMMENTS
Tuesday, December 09, 2014

How To Avoid Business Decline During a Website Redesign

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How To Avoid Business Decline During a Website Redesign daily-golden-nugget-1142-17
The request has come far too often. I get a phone call from someone wanting to redesign their website. They tell me that their website is old, hasn't been updated, and they just want to start over.

Along with the request to redesign a website, I'm also usually told that they don't want to tell their current web programmer that they will be canceling service. Some business owners have decided that they want to file for a surprise divorce of their programmer.

While I can appreciate diss...
VIEW FULL GOLD NUGGET


AT: 12/09/2014 09:56:41 AM   0 COMMENTS
Friday, October 03, 2014

Champaign Jewelers Website Review

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Champaign Jewelers Website Review daily-golden-nugget-1095-10
One of the common errors in the English language is the confusion between the words Champagne and Champaign.

Champagne is a region in France where the sparkling wine, champagne, comes from. Those French "regions" are similar to states in the US. Although there are vineyards all over the world that produce sparkling wine, it's not "champagne" unless the grapes were grown, and the wine was produced in that region of France. The capital city of Champagne is Epernay, which I visited a few years ago. I've include...
VIEW FULL GOLD NUGGET


AT: 10/03/2014 06:20:27 AM   0 COMMENTS
Monday, September 01, 2014

Upgrading Your Website Without Losing Organic Ranking

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Upgrading Your Website Without Losing Organic Ranking 1154-daily-golden-nugget-1071
Two weeks ago I wrote a Nugget about the potential decline of your website's ranking when you launch a new website. The scenario proposed in that Nugget assumed you transferred all your existing content and SEO settings to the new website, but you changed your URL structure, causing the decline. Preventing that decline requires the setup of 301 redirects so ...
VIEW FULL GOLD NUGGET


AT: 09/01/2014 12:49:32 PM   0 COMMENTS
Thursday, August 21, 2014

Why Did Organic Traffic Drop After Launching A New Site?

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Why Did Organic Traffic Drop After Launching A New Site? 3941-daily-golden-nugget-1064
The Scenario:

The day has finally come when you've decided to upgrade your website to the latest and greatest content management system and website design. It's a big decision to make that leap considering how much time it will take and the cost to do it. It might be months before the new site is live.

You're going to have a lot of things to worry about during the process of setting up the new site. Difficult design issues, photography concerns, ...
VIEW FULL GOLD NUGGET


AT: 08/21/2014 01:42:51 PM   0 COMMENTS
Tuesday, January 21, 2014

The Next Generation of Duplicate Content Resolutions

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The Next Generation of Duplicate Content Resolutions 8764-daily-golden-nugget-912Since the last time I mentioned website duplicate content issues Google has made a few significant changes to the way they figure this out. Today I'll explain how their changes are making your life a little easier as a website owner.

The issue I explained in March 2013 was the duplicate content that is created when you have a website that allows visitors to see the same content ...
VIEW FULL GOLD NUGGET


AT: 01/21/2014 03:41:07 AM   0 COMMENTS
Friday, June 17, 2011

Interesting Findings When Analyzing a Jewelry Website

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While recently cleaning up an old jewelry website and the jewelry product catalog, we noticed something that dates back to our Daily Golden Nugget #183 (read it here http://bit.ly/erFrbU) and we'd like to tell you about it.

In #183 we said that you should include Alt and Title attributes for all the images on your website. Our feeling is that if you make your website user-friendly it will rank better. In this case, the Alt/Title image attributes are used by screen readers for the visually impaired.

We also mentioned in last Friday's Nugget #230 (read it here http://bit.ly/m1N2D0) that the Alt/Titles also help get your images indexed in Google's Image search.

Just to add some more proof of the importance of the Alt attribute, there is a report from...
VIEW FULL GOLD NUGGET


AT: 06/17/2011 11:28:21 AM   0 COMMENTS
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