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Wednesday, May 20, 2015

Determining the Cost of Different Methods of Marketing in Your Funnel

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Determining the Cost of Different Methods of Marketing in Your Funnel daily-golden-nugget-1258-48
In yesterday's Daily Golden Nugget, I explained how to analyze the cost of your marketing funnel. Today, I'll follow up with some specific funnel ideas to help you formulate your own plan.

Understanding Previous Marketing


Here's a tricky question to think about... Do you measure ad success by the number of people it brought...
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AT: 05/20/2015 09:09:37 AM   0 COMMENTS
Friday, October 24, 2014

Romm Diamonds SERP Review

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Romm Diamonds SERP Review daily-golden-nugget-1110-70
This is the Friday Jewelry Website review where I randomly find a retail jeweler's website from a random city to dissect and review. When I start this journey every week, I never know if I'm going to find a great looking website, a poorly functioning website, or something that's embarrassing to even look at.

Every review has a chance to touch upon topics of SEO, SEM, aesthetics, and usability. These reviews are usually not too in-depth, but just a cursory review that usually only reveals the most obvious issues.

The conclusions of evaluations...
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AT: 10/24/2014 08:27:36 AM   0 COMMENTS
Monday, July 30, 2012

Google Remarketing to Jewelry Interest Groups

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Today is the 2nd anniversary of the Daily Golden Nuggets. As I begin the 3rd year of jewelry industry related SEO and online marketing tips I want to remind everyone that you can submit a questions or comment for a future Nugget. Just reply to a daily email or submit a question through the contact form on the jwag.biz website.

Last Monday I attended a special training session for Google AdWords to learn the latest stuff about Remarketing. AdWords Remarketing is a special form of AdWords that only shows ads to people who are part of an interest group, or those who have already been to you website.

Even though Google announced Remarketing in March 2010 very few people have heard of it or use it. Any AdWords advertiser can use this feature to reconnect with users who previously expressed an interested in your store, and th...
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AT: 07/30/2012 07:06:00 PM   0 COMMENTS
Thursday, December 30, 2010

SEO: Contextual Linking of Pages

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Here's a little tidbit of interesting information. The links throughout a single page of your website are not all created equal.

Every web page has a variety of different links. Top menus, left navigation, right navigations, breadcrumbs, ad links, and links in the copy of the page. As it turns out, Google has the ability to measure the context of the information before and after every link.

That additional context provides additional signals to Google regarding the validity and importance of the link. The more relevant the surrounding words are, the more they'll produce higher link validity.

This is a reasonable example of contextual relevance:
"We have a great selection of diamond and 14kt _engagement_rings_ available."
The words _engagement_rings_ represents a link to your product catalog page. It is pre...
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AT: 12/30/2010 10:25:26 AM   0 COMMENTS
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