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Friday, July 21, 2017

How to Promote Your Online Store In A Cost-Effective Manner

How to Promote Your Online Store In A Cost-Effective Manner daily-golden-nugget-1566-12
I recently came across a seminar titled "How to Promote Your Online Store In A Cost-Effective Manner" and thought it was an extremely misleading headline. Whenever business owners ask me about cost effective online advertising, they usually mean "least expensive" rather than asking me how to achieve the best ROI with their online ads.

I've also found that many business owners believe that online marketing is simple, and that anyone can do it. Preying upon this belief, there are ad a...

AT: 07/21/2017 07:07:25 AM   0 COMMENTS
Monday, March 21, 2016

Social Media is The Glue Holding The Customer Life Cycle Together

Social Media is The Glue Holding The Customer Life Cycle Together daily-golden-nugget-1476-81
Social media is required for business--all businesses. It ties all your other advertising together: every ad you place in your local community, whether it's on TV, radio, on billboards, in all of your direct mail, for newspaper ads, or everything else you do on other social networks. Social media ties all your marketing together in such a way to support your customer life cycle.

Customer Life Cycle

There are specific steps that every customer must travel throug...

AT: 03/21/2016 06:46:04 AM   0 COMMENTS
Tuesday, May 26, 2015

Recommended Monthly Online Marketing for Jewelers

Recommended Monthly Online Marketing for Jewelers daily-golden-nugget-1262-1
After last week's Nuggets about marketing funnels and determining a funnel cost, I received an email from a reader wanting to know my current recommendations for a marketing funnel.

Here are my recommendations for monthly online marketing, in this o...

AT: 05/26/2015 01:12:01 PM   0 COMMENTS
Wednesday, May 20, 2015

Determining the Cost of Different Methods of Marketing in Your Funnel

Determining the Cost of Different Methods of Marketing in Your Funnel daily-golden-nugget-1258-48
In yesterday's Daily Golden Nugget, I explained how to analyze the cost of your marketing funnel. Today, I'll follow up with some specific funnel ideas to help you formulate your own plan.

Understanding Previous Marketing

Here's a tricky question to think about... Do you measure ad success by the number of people it brought...

AT: 05/20/2015 09:09:37 AM   0 COMMENTS
Tuesday, May 19, 2015

The Misunderstood Cost of the Marketing Funnel

The Misunderstood Cost of the Marketing Funnel daily-golden-nugget-1257-3
The truth of the matter is that your business will never survive without some type of marketing. Word of mouth marketing is not enough anymore to support your business. Simple posts to social media and meager ads in community newspapers won't support your overhead, or even put food on your table.

According to the U.S. Small Business Administration, you should VIEW FULL GOLD NUGGET

AT: 05/19/2015 11:16:30 AM   0 COMMENTS
Thursday, November 27, 2014

Reason Why Online Ad Costs Increase During the Holiday Season

Reason Why Online Ad Costs Increase During the Holiday Season daily-golden-nugget-1134-45
It's the Thanksgiving Holiday in the United States. For many years, this day marked the official point on the calendar as the start of the holiday season in the US. Not too long ago, you wouldn't see a single Christmas Tree or holiday decorations in a store until the Friday morning after Thanksgiving. The Macy's Thanksgiving Day parade would march down the streets of New York and not a word about Christmas was mentioned until Santa Claus went by on that last float, giving us the go-ahea...

AT: 11/27/2014 08:51:06 AM   0 COMMENTS
Wednesday, August 06, 2014

Who's Using Google Remarketing: Sleazy Reality Slap

Whos Using Google Remarketing: Sleazy Reality Slap 940-daily-golden-nugget-1053
Google AdWords Remarketing is an online marketing method that allows you to show ads to people who have already visited your website. You and Google control who sees the ads by secretly tagging every visitor to your website, then choosing what ad to show to them around the internet.

I always like to refer to AdWord Remarketing as a separate type of online marketing, but...

AT: 08/06/2014 02:04:47 PM   0 COMMENTS
Wednesday, January 30, 2013

Eleven Advertising Points for 2013

Eleven Advertising Points for 2013 9456-daily-golden-nugget-658Yesterday I detailed the differences between online advertising in 2008, 2010, and then my suggestions for this year. Here's my unified advertising suggestion list again in case you missed it:

1. Offline advertising
2. Website landing pages
3. Email advertising
4. Google AdWords Remarketing
5. Advertising with Facebook sponsored posts
6. Google+ Page posts
7. Google +Local
8. Blogging using Google Authorship
9. Mobile Website
10. YouTube
11. Twitter

Let me explain what each of those 11 items ...

AT: 01/30/2013 06:30:27 PM   0 COMMENTS
Friday, August 31, 2012

Hauntingly Flexible AdWords Remarketing Tactics

In yesterday's Daily Golden Nugget I explained how Google AdWords Remarketing could be used to tag your customers so your ads would follow them around the internet. Here's the link if you missed it:

I'm continuing the discussion of Google AdWords Remarketing today with a little more in depth explanation of how versatile Remarketing can be.

To make Remarketing work on your website you have to add a small piece of JavaScript code to the programming code of your site. This usually requires the help of your programmer since most websites don't have the ability to insert code like this on the fly. When it comes to adding Google JavaScripts most programmers know that you usually just insert the same code globally to the footer of all pages.

The simplest version of Remarketing is implemented with a glob...

AT: 08/31/2012 11:44:05 PM   0 COMMENTS
Thursday, August 30, 2012

Shoestring AdWords Budgets with Remarketing

Google AdWords has several different uses depending if your website is e-commerce or not. With an e-commerce website, it makes a lot of sense to pay for online ads that drive traffic and hopefully result in sales. Remember that driving traffic does not result in sales unless people like your website and it's easy to use.

Normally when people think of AdWords, they think it will cost a lot of money for per click, and that the monthly cost will drown you. Honestly it's no different than the money a jewelry store pays for a billboard or a radio ad, and the results are at least trackable. There's no way to track the number of people who read your billboard and take action, and there's only guessing when it comes to tracking radio ad results. So switch your billboard and radio budget to AdWords and don't worry about being drowned.<...

AT: 08/30/2012 02:10:25 PM   0 COMMENTS
Thursday, August 02, 2012

Start Your Holiday 2012 AdWords Remarketing Prep Now

How's the holiday 2012 marketing planning coming along?

In this Daily Golden Nugget I'm going to give you some exact strategies to build up holiday marketing strategy using Google AdWords Remarketing. With these ideas you can build your audience starting today but they will not see your ads until you activate them in November.

To accomplish this you will already need a Google AdWords account and to create an audience remarketing tag. I usually recommend multiple remarketing tags to better segment your audience, but in today's Nugget I'm only going to refer to a single tracking tag; let's call it the "Holiday Tag."

Google AdWords Remarketing uses a web browser cookie to track users. The cookie is activated by a small JavaScript, called a "tag." Since JavaScript runs almost everywhere, you have the ability to cooki...

AT: 08/02/2012 05:13:21 PM   0 COMMENTS
Wednesday, August 01, 2012

5 Things Jewelers Need to Know About Remarketing

Here's a boiled down cheat-sheet of what it takes for a jewelry store to get started with Google AdWords Remarketing.

I recommend hiring a marketing company that has experience with Google AdWords. They will help save the aggravation of getting this to work for yourself. A good company would work through these steps with you.

1. Look at your Google Analytics account for the usual Exit Pages where people leave your site. Try to figure out why people leave after looking at those pages. Determine if you can create a marketing campaign around those reasons.

2. In Google Analytics, look at the page path people go through on your website. This is in the Audience > Visitor Flow area of GA. Identify a few combinations of pages that people visit that you would consider potential quality customers.

3. C...

AT: 08/01/2012 11:51:44 PM   0 COMMENTS
Tuesday, July 31, 2012

Google Remarketing to Jewelry Website Visitors

In this installment of the Daily Golden Nugget I'm going to explain how you can use Google AdWords Remarketing to target market to people who have visited your website.

Over the last two days I've given you some brief introductions to Google AdWords--not so you would feel pressured to learn to do it yourself, but so that you would know what to ask for when hiring an internet professional to manage AdWords for you. There are a lot of people out there that know how to manage AdWords; some are certified by Google, and others aren't.

Just because someone is certified doesn't mean they know what they are doing; a sad reality I learned a long time ago when hiring employees for my own company. Use what I tell you here as part of the interview process before hiring someone to work on your AdWords.

AdWords Remarketing give...

AT: 07/31/2012 10:52:51 PM   2 COMMENTS
Monday, July 30, 2012

Google Remarketing to Jewelry Interest Groups

Today is the 2nd anniversary of the Daily Golden Nuggets. As I begin the 3rd year of writing about jewelry website SEO and online marketing tips I want to remind everyone that you can submit a questions or comment for a future Nugget. Just reply to a daily email or submit a question through the contact form on the website.

Last Monday I attended a special training session for Google AdWords to learn the latest stuff about Remarketing. AdWords Remarketing is a special form of AdWords that only shows ads to people who are part of an interest group, or those who have already been to you website.

Even though Google announced Remarketing in March 2010 very few people have heard of it or use it. Any AdWords adverti...

AT: 07/30/2012 07:06:00 PM   0 COMMENTS
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