The navigation of your website can help or hurt how easily people and search engines discover all your content. For this week's #ThrowbackThursday, I'm jumping back to the good topic of
deep website linking from January 2011. With websites growing larger and larger every day, the concept explained in that old Nugget is more valid today than it was back then.
There are a few standard pages needed on all websites, like the Home, About Us, and Contact Us pages. Other pages become important depending on the business; a Directions/Locations page is important for a business with a physical location but it's probably useless if your business is 100% e-commerce.
Other common pages for retail jewelers include:
* List of Designers
* Services
* Staff
Once we get past the 7 pages I've already mentioned, the need...
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The anatomy of a website is extremely diverse. Some websites have pages of information, some have product catalogs, some have photo galleries. Even if you are using the same content management system as someone else, no 2 websites will ever be alike.
Websites are just like people: some tall, some short, some fat, some thin, some wear lots of color while others are dressed in plain, white clothes... figuratively speaking. Different parts of a website are used for different reasons too, just like your feet help you walk, your hands allow you to write and type, and your eyes let you read.
You probably never consciously think about it but your feet, hands, and eyes serve you differently. Would you attempt to walk or run using your hands in everyday life?
Consider for a moment that there are some common structures to...
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